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Which clippings match 'Self-destructing' keyword pg.1 of 1
12 AUGUST 2013

A proof of concept of technology which is born to die

"John Rogers is a professor of Materials Science and Engineering at the university. Rogers says the goal of the 'born to die' program is to design transient technology that can dissolve at the end of its useful life, thus saving space in landfills and reducing waste. The research team isn't there yet. But it has designed a chip built on a thin film of silk that dissolves when hit with water."

(Associated Press)

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TAGS

applied research • Associated Press • born to die • design innovationdesign intelligencedesign responsibilitydisposable consumption • dissolvable materials • e-wasteelectronicsend of lifeimpermanenceinorganic refuse • John Rogers • material interventionsmaterial worldmaterials sciencenew materialsobsolescenceproof of conceptself-destroyingself-destructing • silk • thin filmthrow-away • transient tech • transient technology • University of IllinoisUniversity of Illinois at Urbana-Champaign • useful life • water soluble

CONTRIBUTOR

Simon Perkins
23 DECEMBER 2008

Skin cancer campaign using self-destructing paint designed to illustrate the dramatic effects of sun exposure

"BBDO Auckland разработало оригинальный креатив для клиники Shire Skin Cancer Clinic, которая занимается проблемами рака кожи в Австралии. Особая технология наружной рекламы, использующая выгорающие на солнце краски, позволила разбить кампанию на 2 флайта. Изначально на принтах изображены люди, принимающие солнечные ванны. Но уже через несколько дней краска выгорает, создавая впечатление, что персонажи сгорели на солнце. Слоган: 'Смотрите, как тысячи австралийцев умирают каждый год'."

(AdMe.ru)

[anti skin cancer billboard campaign was created by Colenso BBDO (New Zealand) in 2001 for Australia's Shire Skin Cancer Clinic. The billboards showed images of Australian's enjoying the sun beside the caption 'watch how a thousand Australians die every year'. The murals were painted with special self–destructing paint designed to illustrate the dramatic effects of sun exposure.]

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CONTRIBUTOR

Simon Perkins
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