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Which clippings match 'Brand' keyword pg.1 of 5
24 JANUARY 2014

Brandmarks with elegance by Helvetic Brands

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brand • brandmark • brandmark designclean design • David Pache • design agencydesign consultancydesign formalismdesign simplicityelegant designformalist design aesthetics • Helvetic Brands • independent design consultancy • International StyleLausannelogo designlogo designers • minimal design • minimalistic stylesimple design • strip away • stripped back • stripped back aestheticsSwiss StyleSwitzerlandtrademarkvisual simplicity • white space

CONTRIBUTOR

Simon Perkins
20 NOVEMBER 2013

Own Label Sainsbury's Design Studio 1962-1977

"In 1962, when Peter Dixon joined the Sainsbury's Design Studio, a remarkable revolution in packaging design began. The supermarket was developing its distinctive range of Own Label products, and Dixon's designs for the line were revolutionary: simple, stripped down, creative, and completely different from what had gone before. Their striking modernity pushed the boundaries, reflecting a period full of optimism. They also helped build Sainsbury's into a brand giant, the first real 'super' market of the time. This book examines and celebrates this paradigm shift that redefined packaging design, and led to the creation of some of the most original packaging ever seen.

Produced in collaboration with the Sainsbury family and The Sainsbury Archive, the book reveals an astonishing and exhaustive body of work. A unique insight into what and how we ate, the packaging is presented using both scanned original flat packets and photographic records made at the time. With an essay by Emily King featuring interviews with Peter Dixon and Lord Sainsbury of Preston Candover."

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1960s19621970sbrandBritish designcolour fielddesign aestheticsdesign simplicitydesign studio • Emily King • food labelformalist design aesthetics • FUEL (design group) • graphic designgraphic design collectiongraphic design historyinformation design • John Sainsbury • labelmodernist aestheticsmodernity • Own Label (book) • packagingpackaging design • packets • Peter Dixon • photographic records • plain packproduct packagingSainsburys • Sainsburys Design Studio • Sainsburys Own Label • simple design • stripped down • supermarket • The Sainsbury Archive • UK

CONTRIBUTOR

Simon Perkins
10 DECEMBER 2012

Inspiring retail spaces: Camper and Aesop

"When it comes to retail concepts, few brands create spaces as diverse and conceptual as Camper and Aesop. Both brands, though fundamentally different in their origins and sales offerings, showcase a strong affinity to design. Design plays an instrumental role in the consumer experience of their brand. Choosing design innovation as a life style that applies not only to their product allows them to push the envelope for unique solutions with every new store they open. In addition it is to note that Aesop often uses recycled materials or packaging elements creatively in new context. What makes it special is the fact that they team with independent designers (often locals reflecting best on local context) in creating shop concepts, ensuring each is totally unique in its setting in opposition to the trend of global uniformity."

(omni//form)

Fig.1 Aesop, Brisbane, Australia.
Fig.2 Camper, Granada.

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Aesop (brand) • affinity to design • brand • brand communication • Camper (brand) • create spaces • design innovationdesign interiorseffective brand space • global uniformity • independent designers • inspirationalinterior designlifestyle • local context • local designers • packaging elements • physical consumer spacephysical environmentphysical retail spacephysical spacerecycled materialsretail conceptsretail spaceretail store • sales offerings • shop conceptsunifying metaphorunifying strategy • unique solutions • visual dramavisual merchandising

CONTRIBUTOR

Simon Perkins
09 MAY 2012

Welcome to the Era of Design

"All businesses, no matter what they make or sell, should recognize the power and financial value of good design.

Obviously, there are many different types of design: graphic, brand, packaging, product, process, interior, interaction/user experience, Web and service design, to name but a few. ...

You see, expecting great design is no longer the preserve of a picky design–obsessed urban elite – that aesthetically sensitive clique who'd never dare leave the house without their Philippe Starck eyewear and turtleneck sweaters and buy only the right kind of Scandinavian furniture. Instead, there's a new, mass expectation of good design: that products and services will be better thought through, simplified, made more intuitive, elegant and more enjoyable to use.

Design has finally become democratized, and we marketers find ourselves with new standards to meet in this new 'era of design.' To illustrate, Apple, the epitome of a design–led organization, now has a market capitalization of $570 billion, larger than the GDP of Switzerland. Its revenue is double Microsoft's, a similar type of technology organization but one not truly led by design (just compare Microsoft Windows with Apple's Lion operating system)."

(Adam Swann, 5/03/2012, Forbes)

Fig.1 "Mille Miglia" bicycle by VIVA [http://www.vivabikes.com/].

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advertisingaestheticsAmazon.comApple • Apple Care • applied discipline • B2Bbrandbrandingbrandsbusiness • business to business • CMO Network • competitive advantagecreativity • customer recommendation • customer satisfaction • customer-centric • customersdesign • design-led organisation • elegant design • employee satisfaction • enjoyable to use • era of design • experience design • feel good • financial value • First Direct • Forbesgood designgraphic designhyperconnectedIKEAinnovative designinteraction designinterior designintuitive designleadership • led by design • marketer • marketingmeaningful experiences • Michael Eisner • MicrosoftMicrosoft Windows • new era • new standardsoperating systempackagingPhilippe StarckPinterest • process design • product design • rewarding experiences • service design • service touchpoints • social media • social-media-fueled society • Switzerland • urban elite • user experience designweb design

CONTRIBUTOR

Simon Perkins
25 FEBRUARY 2012

Mercedes: Escape the Map

"In Escape the Map, an interactive UK effort by Mercedes Benz, consumers get to help a woman and her car escape a sinister Streetview version of Hong Kong. A TV spot directed by Carl Erik Rinsch directs viewers to a websitewhere they find 'Marie' and her C 63 AMG Coupe trapped in Streetview. Marie needs to escape from the map before her face is forever blurred–out, like everyone else who's pictured there. Participants must help crack the clues in order to be entered for a chance to win the car.

The campaign, aimed at attracting a younger consumer to the Mercedes–Benz brand, is by AMV.BBDO. It also includes a YouTube Homepage Takeover, bus advertising, and a cover wrap in free commuter newspaper Metro that uses augmented reality app Blippar."

(Creativity Online)

Fig.1 Agency: Abbott Mead Vickers BBDO London, Client: Mercedes, Director: Carl Erik Rinsch.

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2011 • Abbott Mead Vickers BBDO London • adadvertising campaignaugmented reality • Blippar • brand • bus advertising • C 63 AMG Coupe • carcar ad • Carl Erik Rinsch • cover wrap • crack the clues • escape • Escape the Map • free commuter newspaper • Google StreetViewHong Konginteractiveinteractive adventureinteractive advertisinginteractive videoiPhone appmap • Mercedes Benz • Metro (newspaper) • newspaperstory worldStreetViewtrappedUKvisual literacyvisualisation • win the car • younger consumer • YouTube Homepage Takeover

CONTRIBUTOR

Simon Perkins
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