"Dara traces the brain's journey from a useless organ once ditched by Egyptian embalmers to the centre of everything that makes us human. Science journalist Alok Jha asks whether smart drugs really make you brainier, oceanographer Helen Czerski explores cutting edge therapies allowing the brain to control limbs remotely and materials scientist Mark Miodownik takes apart a smart phone."
(BBC Two, UK)
Fig.1 this animation is from Episode 5 of 6 of Dara Ó Briain's Science Club, Tuesday 04 Dec 2012 at 9pm on BBC Two, voiced by Dara Ó Briain, animated by 12Foot6, Published on YouTube on 5 Dec 2012 by BBC.
"Spot hecho en stop motion utilizando alimentos. Producción realizada entre Can Can Club y JPZtudio para la feria Tecnópolis, a traves del Instituto de Cine y Artes Audiovisuales (INCAA)."
(Juan Pablo Zaramella, 2010)
"This article describes a new method for assessing the effect of a given film on viewers’ brain activity. Brain activity was measured using functional magnetic resonance imaging (fMRI) during free viewing of films, and inter-subject correlation analysis (ISC) was used to assess similarities in the spatiotemporal responses across viewers’ brains during movie watching. Our results demonstrate that some films can exert considerable control over brain activity and eye movements. However, this was not the case for all types of motion picture sequences, and the level of control over viewers’ brain activity differed as a function of movie content, editing, and directing style. We propose that ISC may be useful to film studies by providing a quantitative neuroscientific assessment of the impact of different styles of filmmaking on viewers’ brains, and a valuable method for the film industry to better assess its products. Finally, we suggest that this method brings together two separate and largely unrelated disciplines, cognitive neuroscience and film studies, and may open the way for a new interdisciplinary field of “neurocinematic” studies."
(Uri Hasson, Ohad Landesman et al.)
Hasson, U., Landesman, O., Knappmeyer, B., Vallines, I., Rubin, N. and Heeger, D. (2008), Neurocinematics: The neuroscience of films. Projections: The Journal for Movies and Mind 2, 1-26.
"Gestalt is a psychology term which means 'unified whole'. It refers to theories of visual perception developed by German psychologists in the 1920s. These theories attempt to describe how people tend to organize visual elements into groups or unified wholes when certain principles are applied."
(Spokane Falls Community College)
"Fiction - with its redolent details, imaginative metaphors and attentive descriptions of people and their actions - offers an especially rich replica. Indeed, in one respect novels go beyond simulating reality to give readers an experience unavailable off the page: the opportunity to enter fully into other people's thoughts and feelings.
The novel, of course, is an unequaled medium for the exploration of human social and emotional life. And there is evidence that just as the brain responds to depictions of smells and textures and movements as if they were the real thing, so it treats the interactions among fictional characters as something like real-life social encounters."
(Annie Murphy Paul, 17 March 2012, NYTimes.com)