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Which clippings match 'White' keyword pg.1 of 1
11 DECEMBER 2013

Santa brand book - 2013 refresh

"Santa brand book – 2013 refresh. Brand guidelines for the world's biggest brand, to make sure the Marketing Elves stay on message."

(Quietroom)

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TAGS

2013bible (guide)brand biblebrand bookbrand colourbrand guidelinesbrand identitybrand imagebrand perceptionbrand refreshbrandingChristmascritique • fantasy figure • Father Christmas • gifts • humour • Kris Kringle • parodyredreindeer • Saint Nicholas • Santa • Santa Claus • Sinterklaas • snow • St. Nicholas Day • white

CONTRIBUTOR

Simon Perkins
14 JULY 2006

Edward de Bono's Six Thinking Hats

"Six Thinking Hats is a simple, effective parallel thinking process that helps people be more productive, focused, and mindfully involved. And once learned, the tools can be applied immediately!

You and your team members can learn how to separate thinking into six clear functions and roles. Each thinking role is identified with a colored symbolic 'thinking hat.' By mentally wearing and switching 'hats,' you can easily focus or redirect thoughts, the conversation, or the meeting.

The White Hat calls for information known or needed. 'The facts, just the facts.' :: The Yellow Hat symbolizes brightness and optimism. Under this hat you explore the positives and probe for value and benefit. :: The Black Hat is judgment – the devil's advocate or why something may not work. Spot the difficulties and dangers :: where things might go wrong. Probably the most powerful and useful of the Hats but a problem if overused. :: The Red Hat signifies feelings, hunches and intuition. When using this hat you can express emotions and feelings and share fears, likes, dislikes, loves, and hates. :: The Green Hat focuses on creativity :: the possibilities, alternatives, and new ideas. It's an opportunity to express new concepts and new perceptions. :: The Blue Hat is used to manage the thinking process. It's the control mechanism that ensures the Six Thinking Hats guidelines are observed."

(The de Bono Group)

Edward De Bono (1985). "Six Thinking Hats", ISBN 0–316–17831–4.

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ability to focusabstract representationabstract representationsabstraction • abstraction in problem solving and learning • abstractions for problem solving • alternatives • blackbluecolour • control mechanism • creativitydecision makingdesign methoddesign methodsdesign team • difficulties and dangers • distinct functions • distinct roles • Edward de Bonofactsfeelings • focus thoughts • green • group discussion • hat • hats • high performance thinkinghunches • individual thinking • intuitionjudgmentmethods for design practice • mindfully involved • new ideas • parallel thinking • parallel thinking process • possibilities • problem abstractionproblem-solvingproductivityred • redirect thoughts • role playingseparate thinkingSix Thinking Hatssymbolism • the facts • thinking • thinking hat • thinking process • thinking role • thinking tooltooltools for thinkingvalue and benefitways of thinking • wearing • whiteyellow

CONTRIBUTOR

Simon Perkins
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