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Which clippings match 'Interactive Imagery' keyword pg.1 of 1
30 MARCH 2016

Storytelling through playful interactions

"For the new Zippy kidswear store in Setúbal, Portugal we designed two interactive installations and built both in-house at D&P. The 'Sound Poster' is a screen-printed panel that uses conductive ink to trigger sounds from the printed characters, and the 'Fun Receipt' is a receipt for kids, which prints out of a giant mouth on the cash desk and includes characters to colour in, mazes and other games."

(Elly Bowness, 2015)






2015 • Bare Conductive (agency) • click to explore • come to life • conductive ink • conversation starter • Dalziel and Pow (agency) • digital ink • hand-drawn illustrationinteraction designinteractive animationsinteractive displayinteractive graphical visualisationsinteractive graphics • interactive illustrations • interactive imageryinteractive information designinteractive information graphicsinteractive information visualisationinteractive wall • K2Screen (agency) • Ototo • physical interactive storytelling • playful digital animations • Portuguese brand • projected animation • Retail Design Expo • retail expo • screenprinted illustrations • spring to life • user experience design (UX)visual communication • Zippy (childrenswear brand)


Simon Perkins
09 JUNE 2013

Sketch-thinking: the processes of 'seeing as' and 'seeing that'

"Sketches are obviously pictorial, for they refer to shape and orientation, and often to approximate size even if they maintain a varying degree of abstractness. Yet it is impossible to confirm that there is a direct one–to–one correspondence between shapes and figures on paper and the images they stand for. It is therefore proposed to refer to the (pictorial) reasoning evident in interactive imagery at the time of sketching as consisting of two modalities. The designer is 'seeing as' when he or she is using figural, or 'gestalt' argumentation while 'sketch–thinking'. When 'seeing that', the designer advances no figural arguments pertaining to the entity that is being designed. The process of sketching is a systematic dialectics between the 'seeing as' and 'seeing that' reasoning modalities. To examine this proposition, design moves and arguments were inspected as they are established through protocol analysis. The notion of 'seeing as' and 'seeing that' will be further elucidated as we proceed, so as to best exploit documentation from the protocols."

(Gabriela Goldschmidt 1991, p.131)

Goldschmidt, G. (1991). "The dialectics of sketching." Creativity Research Journal, Routledge 4(2): 123–143.

Fig.1 Donald Owen Colley [–about–chicago/]



1991abstract thinking • abstractness • concept developmentconcept generationconceptual schemeconceptualisation • concrete thinking • creativity research • Creativity Research Journal • design • design reasoning • design thinkingdrawingdrawing as enquirydrawing researchdrawing studiesdrawing study • figural • figural arguments • Gabriela Goldschmidt • gestalt argumentation • gestalt principlesidea generationinteractive imagery • Israel Institute of Technology • pictorial reasoning • problem-solvingprotocol analysis • reasoning modalities • reflexive technology • seeingseeing asseeing that • sequence of design moves • shape and orientation • sketch-thinkingsketchessketchingsketching ideas • systematic dialectics • visual thinking


Simon Perkins

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