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Which clippings match 'BBDO' keyword pg.1 of 2
03 OCTOBER 2014

Interactive dancing traffic lights make waiting more entertaining

"An interactive installation in Lisbon aims to encourage pedestrians to wait until it's safe to cross the road by making the traffic lights 'dance' using motion capture technology (+ movie).

Car brand Smart teamed up with advertising agency BBDO Germany to create a special pedestrian crossing light in the Portugese capital, featuring a red stick figure that dances to attract the attention of pedestrians who might otherwise walk out into the road.

The project was part of a wider marketing campaign by Smart to launch two new versions of its compact city car–the Smart ForTwo and the Smart ForFour–which also included a roadshow around Europe."

(Dezeen, 17 September 2014)

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CONTRIBUTOR

Simon Perkins
15 JULY 2014

Mail order fashion company La Redoute explores Adaptive Advertising

"the brand created a series of billboards displaying items that relate to the current temperature. For example, when it gets cold the model on the billboard is covered in warmer attire. When hot, the model loses some layers for more appropriate garments. How do the billboards work? Each display is fitted with rain and temperature sensors that track the changes in weather instantly. These indicators are the brains that drive the product visuals consumers see."

(Rory Kaluza, 19 September 2013, Branding Magazine)

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TAGS

2013ad technology • adaptive advertising • advertising billboardsambient intelligenceBBDOcontext awarenessdigital advertisingdigital billboardsdigital out-of-home • fashion retailer • La Redoute • live weather billboard • mail order • out-of-home (OOH)outdoor advertisingParispervasive advertising • precipitation • programmatic out-of-home advertising • rain sensor • real-time weather changestemperature analysisweather • weather conditions • weather sensor

CONTRIBUTOR

Simon Perkins
22 AUGUST 2013

Guitar Pee: cheeky marketing stunt uses interactive urinal guitar

"Guitar Pee is a urinal equipped with sensors that plays music when someone pees on it. The different strings play different electric sounds depending on the aim of the stream, and at the end of your session you can even send an 'MPee3' straight to your phone to share your moment. Clearly, this isn't a concept for the ladies but you can try to woo them with your song even if you don't have a clue how to play a real guitar (they don't have to know the source of your craft). After all, the Guitar Pee tagline is 'Music. We know it comes from everywhere.' We guess it's better to hear rock music when you pee than the generic trickling water sound."

(Natt Garun, 30 May 2012, Digital Trends)

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TAGS

Almap BBDO • analogue correspondencebar • bathroom • BBDO • Billboard Magazine • Brazilcheekydesigning experiencesdouble entendreelectric guitarexperience designguitarguitar game • Guitar Pee • guitar solo • interactive advertisinginteractive music gamesinteractive toyintimate interaction • MPee3 • naughtyphallic symbol • phallus • playplayfulrock musicSan Paolosensorsoundmachinestoileturinal

CONTRIBUTOR

Simon Perkins
06 JUNE 2013

The World's Loveliest Advertisement For Death

"Funeral homes are purposely dour, all subdued blacks, hushed grays, and buffed dark cherry wood. It would seem that design flourishes have no part to play in this (non)aesthetic. In Japan, in fact, it's taboo to break this monochromatic code. But a new advertisment for Nishinihon Tenrei funeral parlor goes against the grain.

Produced by ad agency I&S BBDO, the life–sized poster depicts a human skeleton recreated in colorful flower petals set on an arresting white background. Kneecaps are made from sunflowers, links of green leaves trace out rib cages, and arched rows of pink roses form the silhouette of the crown of a skull.

The poster, which recently took home a One Show Design Merit Award, was the brainchild of Mari Nishimura, creative director at I&S BBDO. The idea for the image came from his own experience with death, he tells Co. Design. Nishimura was left with 'profound feelings' of his late father's funeral, which, incidentally enough, was held at the Nishinihon Tenrei funeral parlor."

(Sammy Medina, 29 May 2013, Co.Design)

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TAGS

advertisment • art directionBBDOcollagecolourdeathdevastating tsunamisflowersfuneral • funeral home • funeral parlour • human skeletonillustrative styleJapanJapanese • Mari Nishimura • Nishinihon Tenrei • One Show Design • petals • posterremembranceskeletontsunami

CONTRIBUTOR

Simon Perkins
23 DECEMBER 2008

Visual joke used to promote comic book convention

Fig.1 Strip Dagen Houten 22 en 23 Oktober 2005, Euretco Expo Center [http://stripdagen.nl]

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TAGS

2005adadvertisingAmsterdamBBDOcomic book • comic book convention • design • fart • flatulenceintertextualitymarketingmetaphorvisual depictionvisual jokevisual literacyvisual punvisual vernacularvisualisation

CONTRIBUTOR

Simon Perkins
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