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Which clippings match 'Viewing Perspective' keyword pg.1 of 1
29 JUNE 2014

Bernard Pras: the perceptual organisation of found objects

"Bernard Pras is a French painter, photographer and sculptor. He has spent more than 20 years perfecting his craft. One of his more recent body of work feature sculptures of pop icons made entirely out of found objects which, when viewed from a specific angle, transforms into an easily recognizable image. His subjects include Albert Einstein,, Jack Nicholson, Bob Marley, Mao Zedong, Uncle Sam, and Che Guevarra. His inspirations include Salvador Dali, Edvard Munch, Japanese woodcut artist Hiroshige, and Guiseppe Arcimboldo."

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CONTRIBUTOR

Simon Perkins
07 MAY 2013

ANAR Foundation: targeting children through lenticular imagery

"ANAR Foundation manages in Spain the European unique phone number 116 111, to attend children and teenagers under a risk situation. On this telephone number, only for minors, they can find the help they need in a totally anonymous and confidential way. But, how can we get our message to a child abuse victim, even when they are accompanied by an adult their aggressor?

Knowing the average height for adults and children under 10, we have created two different messages. Using an outdoor lenticular we show adults an awareness message, while children see a message where we offer them our help and show them the telephone number. A message only for children."

Fig.1 campaign created by Grey Spain (Grey EMEA, http://grey.com/emea/).

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TAGS

abuse • aggressor • ANAR Foundation • average height • awareness message • child abusechild protectionchildrendifferent angles • different height • displaydisplay advertising • Grey EMEA • GREY Group • height • lenticular image • lenticular imagerylenticular printing • only for children • optical effect • outdoor lenticular • perspective view • printed images • revelation • risk situation • secretsecret messageSpainstreet signteenagervictimviewing angleviewing perspectivevulnerable groups

CONTRIBUTOR

Simon Perkins
25 JANUARY 2011

Scientist as artist: optical illusion works by Jonty Hurwitz

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CONTRIBUTOR

Simon Perkins
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