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Which clippings match 'Secret Message' keyword pg.1 of 1
20 NOVEMBER 2014

The Pervert's Guide to Ideology

"Starting from the provocative premise that political and commercial regimes regard us as 'subjects of pleasure', controlling us by offering us enjoyment, director Sophie Fiennes and charismatic philosopher Slavoj Žižek repeat the formula of their 2006 collaboration, The Pervert's Guide to Cinema.

The quirky, genial Žižek employs cleverly chosen clips from a huge variety of movies – including Brazil, M*A*S*H, The Sound of Music, and Brief Encounter – to illustrate his fascinating monologue, frequently appearing on sets and in costumes which replicate scenes from the films in question. For example, dressed as a chubbier, bearded Travis Bickle, he expounds the darker subtexts of Taxi Driver's plot from within the anti–hero's grotty apartment. This entertaining approach helps to ensure that what might otherwise have been a dense, even daunting intellectual challenge is actually an engaging and unexpected delight."

(The Institute of Contemporary Arts)

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TAGS

2012 • A Brief Encounter (1945) • anxieties • atheism • bloodbath • Brazil (1985)capitalism • catholicism • cinematic fantasies • consumerism • critical interpretation • critique of ideology • cultural critic • cultural critique • cultural theorist • daisy-chained improvisations • desire • dissident • documentary filmenculturation • enjoyment • Ethel Sheperd • fatigues • fears • flights of fancy • hegemonic discourseheroiconographyideological messageideological systemsideologiesideology • If (1968) • impulse of capitalism • Jaws (1975) • Kinder Eggs • Lucy Von Lonkhuy • MASH (1970) • NaziNazi GermanyNazi propaganda filmsnews footageOccupy Wall Street • Ode to Joy • prevailing ideologies • promise of fulfillment • propagandapsychoanalysis • psychoanalyst • psychoanalytic critic • pursuit of enjoyment • Rammstein • readable experience • rebel • Seconds (1966) • secret message • simple pleasures • Slavoj Zizek • Slovene • Slovenian • Sophie Fiennes • Soviet Russiasubconscioussubtext • tacit understanding • Taxi Driver (1976) • The Dark Knight (2008) • The Fall of Berlin (1950) • The Last Temptation of Christ (1988) • the otherThe Perverts Guide to Ideology (2012) • The Searchers (1956) • The Sound of Music (1965)They Live (1988) • Titanic (1997) • Triumph of the Will (1935) • unconscious desires • underdog • unseen depths • villain • violent outsider • West Side Story (1961) • Zabriskie Point (1970)

CONTRIBUTOR

Simon Perkins
07 MAY 2013

ANAR Foundation: targeting children through lenticular imagery

"ANAR Foundation manages in Spain the European unique phone number 116 111, to attend children and teenagers under a risk situation. On this telephone number, only for minors, they can find the help they need in a totally anonymous and confidential way. But, how can we get our message to a child abuse victim, even when they are accompanied by an adult their aggressor?

Knowing the average height for adults and children under 10, we have created two different messages. Using an outdoor lenticular we show adults an awareness message, while children see a message where we offer them our help and show them the telephone number. A message only for children."

Fig.1 campaign created by Grey Spain (Grey EMEA, http://grey.com/emea/).

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TAGS

abuse • aggressor • ANAR Foundation • average height • awareness message • child abusechild protectionchildrendifferent angles • different height • displaydisplay advertising • Grey EMEA • GREY Group • height • lenticular image • lenticular imagerylenticular printing • only for children • optical effect • outdoor lenticular • perspective view • printed images • revelation • risk situation • secretsecret messageSpainstreet signteenagervictimviewing angleviewing perspectivevulnerable groups

CONTRIBUTOR

Simon Perkins
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