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Which clippings match 'Virtual Reality' keyword pg.1 of 7
10 SEPTEMBER 2015

Virtual reality is now a cereal toy

"It's sometimes hard to remember how far virtual reality has come in recent years. Not just in terms of technical achievement (though that's impressive), but also mainstream awareness. The idea of strapping a VR headset to your face is so common now, that Kellogg's is offering cardboard goggles with its breakfast cereal. A new promotion for Nutri-Grain in New Zealand lets customers construct their own headset from a cereal box, with the display provided by their smartphone. An official app offers access to a handful of 360-degree VR experiences including wingsuiting and a downhill mountain bike ride."

(James Vincent, 9 September 2015, The Verge)

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360 degree view • 360-degree VR experience • advertising and promotion • advertising promotion • Aotearoa New Zealandapp • breakfast cereal • cardboard goggles • cardboard headset • cardboard virtual reality goggles • cereal • cereal box • cheap solution • folded paper design • fully-immersive • Kelloggs • mainstream awareness • mobile phone • mountain bike ride • Nutri-Grain • promotional material • QR code • smartphoneultra-low-techusablevirtual realityvirtual reality experienceVR headset • wingsuit

CONTRIBUTOR

Simon Perkins
25 FEBRUARY 2015

Build your own (smartphone enabled) cardboard Oculus Rift

"In the past week or so, you've probably heard about Google Cardboard, Google's lovably wry answer to the Oculus Rift. The Rift, of course, is a gadget that has gotten millions of dollars in funding and a multi–billion dollar Facebook buyout, and will cost hundreds of dollars at launch. Google Cardboard is a piece of cardboard with a couple of special lenses and a place to put a smartphone. Snickers and high fives were no doubt had.

The cool thing is that Google Cardboard is no joke—the rig actually provides a virtual reality experience when you use it with a smartphone and the Cardboard app. Well, now you can get a knock–off cardboard VR rig, and yes, we're living in a time when that's a real thing."

(Helena Stone, 30 September 2014, Chip Chick)

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2014accessible designassembly instructionscardboard • Cardboard app • cardboard headset • CardboardSDK iOS • Chrome VR Experiments • Damien Henry • David Coz • DIYDIY craftsfolded paper designfreely available • Google Cardboard • Google Cardboard SDK • Google I/O • head-tracking • head-worn display • headset • immersionimmersive experience • immersive virtual reality • iOS 8 • magnetometer • mobile VR headset • Oculus Rift • open development • OpenGLschematic diagramsmartphonestereoscopic • stereoscopic display software • ultra-low-techvirtual realityvirtual reality experienceVRVR headsetwearable devicesWebGL

CONTRIBUTOR

Mik Parsons
23 DECEMBER 2014

The virtual is a liminal space that consists only of its becomingness-state

"One of the simplest ways to conceptualize the becomingness of liminal space in media is to think of the virtual. In his essay 'The Reality of the Virtual,' Slavoj Žižek addresses Gilles Deleuze's notion of the virtual as 'pure becoming without being,' which is ''always forthcoming an already past,'' but is never present or corporeal.[7] The virtual is a liminal space that consists only of its becomingness–state, and not an actual being or object to become. It exists as pure becoming that suspends both 'sequentiality and directionality'; it is a passage, but there is no line of passage.[8]"

(Allison Wright, The Chicago School of Media Theory)

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2004becoming • becoming without being • becomingness • beliefbelief systemsbeliefs • Ben Wright • democracydocumentary filmFather ChristmasGilles DeleuzeJacques Lacanliminalliminal spaceliminalitymedia theorypoliticspopular culture • post-political era • psychoanalysisSlavoj Zizek • Slovenian philosopher • sociology • universal truth • universalisingvideo lecturevirtual reality

CONTRIBUTOR

Simon Perkins
10 DECEMBER 2012

engageLab

"engageLab is a laboratory at the intersection of arts and technology founded by researchers of two research centers recognized by the Portuguese Foundation for Science and Technology, the Centre for Communication and Society Studies and the Centre ALGORITMI"

(engageLab)

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arts and technology • augmented book • Centre ALGORITMI • Centre for Communication and Society Studies • digital art • digital interactive book • digital manipulatives • education technologies • engageLab • evolving experiencegame designHCI • HCI Computation • HCI psychology • human-computer interactionimmersive environments • interactive persuasion • interactive storytelling • narrative variations • observational studies • playfulPortugal • Portuguese Foundation for Science and Technology • research centreresearcherssensors • sensory interpretation • social signals • tangible interfaces • tangibles • University of Minho • virtual actors • virtual agents • virtual reality

CONTRIBUTOR

Simon Perkins
21 NOVEMBER 2012

V2_Institute for the Unstable Media

"In the turbulent year of 1981 the building at Vughterstraat 234 in Den Bosch was squatted by a group of artists and musicians, including a young Joke Brouwer and an almost as young Alex Adriaansens. There was no place for their sounds, art or ideas in the established venues, so they created one of their own at 'V234,' quickly shortened to 'V2.' September 3 and 4, 1981 the first events where organized. In 1982, these pragmatic anarchists decided to organize themselves into a foundation, and V2_ was officially born."

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1981 • 3D projection • Alex Adriaansens • art in electronic networks • art installationart productionartist collectiveartistic means • arts practice • audiovisual arts • centre for art and media technology • communications media • computers as an artistic medium • cyberspace • Den Bosch • digital imagery • digital techniques • do-it-yourself • Dutch Electronic Art Festival • Einsturzende Neubauten • electronic mediaelectronic musicexhibition space • Institute for the Unstable Media • interactive installationsinteractive video • interdisciplinary workspace • international media laboratory • ISDN • Joke Brouwer • knowledge exchange • Laibach • machine art • manifesto • mixed media applications • multimedia centre • multimedia organisationNetherlands • network and communications media • new technical possibilitiesnew technology • pragmatic anarchists • public events • public spaceroboticsRotterdamSonic Youthsound installation • squatting • The building gave room for concerts and performances analogue media • unstable media • V2_virtual realityvisual arts • Vughterstraat 234 • world wide web

CONTRIBUTOR

Simon Perkins
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