Not Signed-In
Which clippings match 'Viral Marketing' keyword pg.1 of 3
29 JUNE 2012

College for Creative Studies: 1 in 5 Teenagers Will Experiment With Art

"College for Creative Studies's (CCS's) 'PSA' campaign, launched in September, has recently gone viral with more than 1,000,000 hits and shares on various social networking and blogging sites including Facebook and Twitter. Created by advertising agency, Team Detroit (Dearborn, MI), the campaign loosely parodies popular anti–drug campaigns from the 1980s and 90s. This light–hearted approach is intended to help recruit potential students to CCS...

'We understand that applying to an art and design College requires a serious commitment on the part of students and families. There is a competitive entry process and we offer students a rigorous education while providing graduates with a solid career trajectory,' says CCS President Richard L. Rogers. 'With this campaign we are able to convey a serious message in an amusing manner. We are grateful to Team Detroit for spearheading this great effort with their stellar pro–bono work. It is particularly impactful that CCS alumni Vic Quattrin, Brandi Keeler and Michael Burdick helped to develop the campaign.'

The entire campaign is supported by a fully–integrated marketing effort including print, broadcast, outdoor, cinema and online advertisements with the tagline, 'Talk to your kids about art school: a message from the College for Creative Studies.' It went viral due to a post from the Tulsa Oklahoma based Philbrook Museum of Art's Facebook page.

'As an institution that strongly embraces social media and its growing potential, we are always looking for compelling content to share with our online communities. This campaign certainly struck a chord with us on a humorous level, but it is the underlying sentiment and advocacy for the arts as a viable career path that made this campaign special. It was such a pleasure to play a part in this viral phenomenon,' says Online Communities Manager Jeff Martin, Philbrook Museum of Art."

(College for Creative Studies, Detroit)

[The 'PSA' campaign exploits the visual vernacular of public information campaigns such as the Drug Abuse Resistance Education (D.A.R.E.)]

1

2

3

4

5

6

7

TAGS

1980s1990s2011ad campaignadvertising campaignadvocacy for the arts • anti-drug campaign • anti-drugs • art and designart and design careersart and design collegeart and design schoolart studentsarts advocacyBFA • broadcast campaign • career path • career trajectory • CCS • cinema campaign • College for Creative Studies • compelling content to share • DARE • Detroit • Drug Abuse Resistance Education • fully-integrated marketing • gone viralhumourintertextuality • lighthearted • marketing campaignMFA • online advertisements • online campaign • outdoor campaign • parody • Philbrook Museum of Art • print campaign • pro bono • PSApublic informationpublic service announcementrecruitment • students and families • talk to your kids about art schoolTeam Detroit • Tulsa Oklahoma • vernacular • viable career path • viral marketingvisual vernacularwent viral

CONTRIBUTOR

Simon Perkins
17 FEBRUARY 2012

Jacob Sutton's L.E.D. Surfer: a night-time snowboarding short lights up the last of the winter snow

"Fashion photographer and filmmaker Jacob Sutton swaps the studio for the slopes of Tignes in the Rhône–Alpes region of south–eastern France, with a luminous after hours short starring Artec pro snowboarder William Hughes. The electrifying film sees Hughes light up the snow–covered French hills in a bespoke L.E.D.–enveloped suit courtesy of designer and electronics whizz John Spatcher. 'I was really drawn to the idea of a lone character made of light surfing through darkness,' says Sutton of his costume choice. 'I've always been excited by unusual ways of lighting things, so it seemed like an exciting idea to make the subject of the film the only light source.' Sutton, who has created work for the likes of Hermès, Burberry and The New York Times, spent three nights on a skidoo with his trusty Red Epic camera at temperatures of –25C to snap Hughes carving effortlessly through the deep snow, even enlisting his own father to help maintain the temperamental suit throughout the demanding shoot. 'Filming in the suit was the most surreal thing I've done in 20 years of snowboarding,' says Hughes of the charged salopettes. 'Luckily there was plenty of vin rouge to keep me warm, and Jacob's enthusiasm kept everyone going through the cold nights.'"

(Nowness, 16 February 2012)

[This dramatic clip appears to have been designed to target the audience of the new lifestyle magazine called "Nowness". The wish is presumably that the clip becomes a carrier for promoting the magazine's brand.]

1
2

TAGS

2012alone in the wildernessblack and white • Burberry • cameracarvingcoldcostumedarknessfashion photographerfilmfilmmakerFranceglowing • glowing man • Hermes • Jacob Sutton • John Spatcher • LEDlightlightingliminal spaceluminousluminous costumeNew York Times • Nowness (magazine) • RED Epic • skidoo • snow • snowboarder • snowboardingsports documentarysuitsurfersurfing • Tignes • viral marketingvisual spectacle • William Hughes

CONTRIBUTOR

Simon Perkins
30 MAY 2011

Mashup 101: product placement via fake cable access show

"To the world this was a cable access arts and crafts show where an 89–year old hip woman known as Sue Teller taught her audience 'how to make something new from something old.'

The show did not only function as a really subtle product placement advertising campaign for Mountain Dew, it also promoted DIY user–friendly technologies and social networking. Not to mention recycling as a mayor green trend, without ever mentioning the word green. Now that is clever marketing!

It was created by Ecopop in response to the rising interest in DIY principles."

(Trend Hunter Inc., 24 October 2008)

1

TAGS

2007advertising campaignbackbeat • cable access • configurable culture • DIY • DIY principles • do your own adventure • Ecopop • fideo • Flight of the Bumblebee • GrannyGirl15 • greenhip-hophip-hop backbeathow to • how to make something new from something old • LonelyGirl15mash-up • Mashup 101 • Mountain Dew • MySpaceoctogenarianproduct placementrecyclingsocial networkingstealth marketing • Sue Teller • TV Show • user-friendly technologies • viralviral marketingYouTube

CONTRIBUTOR

Simon Perkins
18 JANUARY 2009

South West Creative Growers Association: the creative industries in UK's South West

[A tongue–in–cheek viral clip created by Creative Juices.org.uk to promote the creative industries in UK's South West.]

1

TAGS

adadvertisingBristolchange of imageCornwallcreative industriescreative people • Devon • essential characteristics • Exeter • Gloucester • place brandingplace promotion • Plymouth • region branding • Rubber Republic • Somerset • South West Creative Growers Association • Swindon • Taunton • the harvest • UKviral marketing

CONTRIBUTOR

Simon Perkins
22 DECEMBER 2008

Viral marketing campaign to discredit Fox Media Corporation

"In February 2007, Brave New Films and a coalition of activists, bloggers and partner groups including MoveOn.org, ColorOfChange.org and The Sierra Club, began to successfully fight FOX's misinformation using the FOX Attacks videos and tools.

To date, the FOX Attacks videos have been seen over two million times and have played a key role in several progressive victories."
('FOX Attacks', Brave New Films)

1

TAGS

activismblogosphere • Brave New Films • campaignemotive manipulationethics • FOX Attacks • Fox Media Corporation • misinformationnew mediapowerprogressive political perspectiveviral marketing

CONTRIBUTOR

Simon Perkins
Sign-In

Sign-In to Folksonomy

Can't access your account?

New to Folksonomy?

Sign-Up or learn more.