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02 JULY 2012

Stadium UK: BBC Olympics title sequence revealed

"RKCR/Y&R, Red Bee Media and Passion Pictures' director Pete Candeland turn the UK into a giant sporting venue for the BBC's Olympics marketing trail and title sequences

Super-stylised athletes are seen competing in Scottish lochs, terraced streets and around London in the film which will be used across all the BBC's TV and digital Olympics content. The film also features Five Steps, the Olympics 'theme tune' written by Elbow.

RKCR/Y&R developed the concept, the animation was by Passion and the sequence was produced by Red Bee Media. It will be used for the BBC's 2012 title sequences and on desktop, mobile tablets and 'connected' TV content. A full two-minute, 40 second version will be premiered on BBC ONe on July 3. 60, 40, 30 and five second versions will be used throughout the Games."

(Creative Review, 2 July 2012, 10:12)

Fig.1 BBC "Stadium UK" created by Agency: RKCR/Y&R; ECD: Damon Collins; Creatives: Jules Chalkley, Nick Simons, Ted Heath, Paul Angus; Production company: Passion Pictures/Red Bee Media; Animation production company: Passion Pictures; Director: Pete Candeland.
Fig.2 Published on 24 Jul 2012 by "london2012", the London 2012 Olympic mascots Wenlock and Mandeville.

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20123D3D animationadvertisingadvertising campaignanimation • animation production • athlete • BBC • BBC Children in Need • BBC Philharmonic Orchestra • BBC TV • connected TV content • Creative Review (magazine) • Damon Collins • Elbow (band) • Five Steps (music) • Jules Chalkley • landmarkslandscapeLondonLondon 2012 Olympics • Mandeville • marketing campaign • marketing trail • Nick Simons • NovaVox gospel choir • Olympic GamesOlympic Games 2012Olympic StadiumOlympics • Olympics content • Passion Pictures • Paul Angus • Pete Candeland • promotion • Rainey Kelly Campbell Roalfe Y&R • Red Bee Media • RKCR/Y&R • Scottish lochs • sport • Sport Relief • sporting arena • sporting venue • Stadium UK • Ted Heath • terraced streets • theme tunetitle sequenceUKUnited Kingdomvisual design • Wenlock

CONTRIBUTOR

Simon Perkins
22 JUNE 2012

The UK Higher Education Statistics Agency

"The Higher Education Statistics Agency (HESA) is the official agency for the collection, analysis and dissemination of quantitative information about higher education.

It was set up by agreement between the relevant government departments, the higher education funding councils and the universities and colleges in 1993, following the White Paper 'Higher Education: a new framework', which called for more coherence in HE statistics, and the 1992 Higher and Further Education Acts, which established an integrated higher education system throughout the United Kingdom."

(Higher Education Statistics Agency)

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19921993 • analysis of quantitative information • coherence • collection of quantitative information • collegesdissemination of quantitative information • funding councils • government departments • HE statisticsHESA • Higher and Further Education Acts • higher education • higher education funding councils • Higher Education Statistics Agency • Higher Education: a new framework • integrated higher education system • official agency • quantitative dataquantitative informationstatisticsUKUnited Kingdomuniversities • white paper

CONTRIBUTOR

Simon Perkins
06 OCTOBER 2005

Controlling Research Activity In Commonwealth Universities

University of Melbourne, Research and Innovation Office
The Australian Government has ... decided to develop a Research Quality Framework (RQF) that will provide a more consistent and comprehensive approach to assessing the quality and impact of publicly funded research. The aim of an RQF is to develop a basis for an improved assessment of the quality and impact of research in universities and publicly funded research agencies (PFRAs) and an effective process to achieve this. An RQF, when developed, could form the basis for future research resource allocation.

The Research Quality Framework (RQF) is Australia's equivalent of the United Kingdom's Research Assessment Exercise (UK RAE), Hong Kong's Research Assessment Exercise (HK RAE) and New Zealand's Performance Based Research Fund (PBRF).

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