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Which clippings match 'Dwell Time' keyword pg.1 of 1
10 MARCH 2014

Waterloo Motion: 40x3m, 6mm pixel high-definition screen spanning length of Waterloo station concourse

"Automotive giant Audi took a turn into the sign industry recently after serving as the launch partner of Waterloo Motion, the UK's largest indoor advertising screen that is located in London's Waterloo railway station"

(Rob Fletcher, 27 Feb 2014, SignLink)

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TAGS

#AudiWaterloo • 2014 • ABC1 • advertisingadvertising in public spacesadvertising screensAudi • Audi Dashboard • BBH London • brand message • branded content • concourse • dashboarddigital billboardsdigital screensdigital signagedwell time • Grand Visual • high-definition screen • indoor advertising • JCDecaux • Kristian Dean • London • London Waterloo • Network Rail • on-screen conversations • One day in the life of Waterloo • rail advertisingrailway advertisingrailway station • real-time information • real-time visualisation • Spencer Berwin • train stationUK • Waterloo Motion • Waterloo station

CONTRIBUTOR

Simon Perkins
17 DECEMBER 2012

Designing the Bookshop of the Future

"What makes a good bookshop? Should second–hand be in the mix too? Is a café important? How do you incorporate digital? Foyles' clarion call at the Bookseller's FutureBook conference in London last week seeks to answer some of these questions.

The retailer has joined forces with the Bookseller to invite customers and industry experts to help design its new flagship on Charing Cross Road, which it will move into in early 2014. With discoverability of increasing importance, the timing couldn't be more apposite. Everyone is agreed that bricks and mortar bookshops are under threat, but what elements are needed to make a physical bookstore survive in an increasingly digital world? ...

'Foyles has to create something that gives people an experience,' said former London Book Fair Director Alistair Burtenshaw. 'It has to be a destination store, a shop in which people want to spend a considerable amount of time. It has to be an environment that adds value. When you make it a more personalized experience, you are happy to pay more."

(Roger Tagholm, 12 December 2012)

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TAGS

2014 • Alistair Burtenshaw • booksellersbookshop • bookshop of the future • bricks and mortarcafeCharing Cross Roadconference • consumer destination • Covent Gardencustomersdestination imagedestination storedigital worlddiscoverabilitydwell timeeconomic recessionenvironment that adds valueexperience design • Foyles (shop) • FutureBook (conference) • high streethigh street shopsincorporate digital • Livraria Cultura • London • London Book Fair • Miriam Robinson • personalised experience • Philip Jones • physical bookstorephysical presencephysical storeretailerSao Paolo • second-hand • shift to digitalshopspatial environmentsspend time • Stanfords Travel Bookshop • The Bookseller • UKuser experience design (UX)

CONTRIBUTOR

Simon Perkins
10 DECEMBER 2012

Plug and play: the 'new purpose' of physical consumer space

"an effective physical connection is still absolutely imperative to brand success. Rather than assuming that the physical space is being hindered by the growth of digital activity, brands and designers are beginning to embrace the newer channels where consumers are choosing to spend their time and deliver a physical environment that adds value around these. Get the basic understanding of the 'new purpose' of the physical space right and the physical manifestation of the design will boom from there.

The key is to design interiors that can respond and morph with social and cultural shifts, so that the spaces become a form of 'cultural commentary', adding value to the popular activities of today's audiences. Above all, interior design must be approached in a way that ensures that the brand communicates a relevant message through this critical channel. This can be achieved by considering and responding to three key topics: cultural relevance, social context and technology integration."

(Lucy Johnston, Design Week)

Fig. "The Anthropologist", iloveretail.com

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TAGS

activity and consumption • added valueadded value through design • always connected • audience • brand concepts • brand success • brands • buying online • colourways • communication channel • concrete space • consumer culture • consumer experience • consumerscultural commentarycultural relevance • cultural shifts • design features • design interiors • digital activity • digital designdigital worlddwell timeeffective brand spaceexperience designgraphic designinterior design • Lucy Johnston • new purpose of the physical space • personal freedom • physical connection • physical consumer spacephysical environmentphysical manifestationphysical retail spacephysical space • plug and play • popular activities • print design • relevant messages • respond and morph • social context • social shifts • solid space • spacesspatial designsuccessful brand spacetechnology integrationuser experience design (UX)virtual world

CONTRIBUTOR

Simon Perkins
09 SEPTEMBER 2011

Tesco opens virtual store in South Korea

"Tesco Homeplus in South Korea has opened what it claims is the world's first virtual store in Seoul subway, following an initial trial in July.

Using the walls of the Seonreung subway station in downtown Seoul, Tesco has displayed more than 500 of its most popular products with barcodes which customers can scan using the Homeplus app on their smartphones, then get it delivered to their homes.

It opens on the same day that in the UK Ocado unveiled its virtual shopping wall at London's One New Change shopping centre.

In Seoul, Tesco shoppers scanning products on their way to work can get a delivery that evening if the order is placed before 11.30am. The store will be open for three months.

It follows an advert Tesco ran in South Korea in July for a virtual shopping wall, created by Cheil Worldwide. The initial launch created excitement so Tesco decided to push ahead with a full launch."

(Jennifer Creevy, 25 August, 2011, Retail Week)

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TAGS

2011barcode • Cheil Worldwide • digital storedigital storefrontdigitally enhanced shop • downtown Seoul • dwell time • home delivery • Homeplus app • Koream-commercemobile commercenon-place • One New Change (shopping centre) • QR codesQuick Response coderetail conceptsretail spaceretail storeretailing • Seonreung subway station • Seoulshoppingshopping experiencesingle-minded spacesSouth Koreastore of the futurestorefrontsubwaytechnological innovationTesco • Tesco Homeplus • UK Ocado • virtual shop • virtual shopping • virtual shopping wall • virtual store

CONTRIBUTOR

Simon Perkins
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