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02 JULY 2012

Stadium UK: BBC Olympics title sequence revealed

"RKCR/Y&R, Red Bee Media and Passion Pictures' director Pete Candeland turn the UK into a giant sporting venue for the BBC's Olympics marketing trail and title sequences

Super–stylised athletes are seen competing in Scottish lochs, terraced streets and around London in the film which will be used across all the BBC's TV and digital Olympics content. The film also features Five Steps, the Olympics 'theme tune' written by Elbow.

RKCR/Y&R developed the concept, the animation was by Passion and the sequence was produced by Red Bee Media. It will be used for the BBC's 2012 title sequences and on desktop, mobile tablets and 'connected' TV content. A full two–minute, 40 second version will be premiered on BBC ONe on July 3. 60, 40, 30 and five second versions will be used throughout the Games."

(Creative Review, 2 July 2012, 10:12)

Fig.1 BBC "Stadium UK" created by Agency: RKCR/Y&R; ECD: Damon Collins; Creatives: Jules Chalkley, Nick Simons, Ted Heath, Paul Angus; Production company: Passion Pictures/Red Bee Media; Animation production company: Passion Pictures; Director: Pete Candeland.
Fig.2 Published on 24 Jul 2012 by "london2012", the London 2012 Olympic mascots Wenlock and Mandeville.

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20123D3D animationadvertisingadvertising campaignanimationanimation production • athlete • BBC • BBC Children in Need • BBC Philharmonic Orchestra • BBC TV • connected TV content • Creative Review (magazine) • Damon Collins • Elbow (band) • Five Steps (music) • Jules Chalkley • landmarkslandscapeLondonLondon 2012 Olympics • Mandeville • marketing campaign • marketing trail • Nick Simons • NovaVox gospel choir • official trailerOlympic GamesOlympic Games 2012Olympic StadiumOlympics • Olympics content • Passion Pictures • Paul Angus • Pete Candeland • promotion • Rainey Kelly Campbell Roalfe Y&R • Red Bee Media • RKCR/Y&R • Scottish lochs • sport • Sport Relief • sporting arena • sporting venue • Stadium UK • Team GB • Ted Heath • terraced streets • theme tunetitle sequenceUKUnited Kingdomvisual design • Wenlock

CONTRIBUTOR

Simon Perkins
21 MAY 2012

New York Photo Festival: 3D coverage

"I mentioned the New York Photo Festival in an earlier post on the Altfotonet blog. I've since discovered the 3D coverage project by Martin Lenclos. The 3D coverage, gives website visitors the chance to experience the festival 'virtually' by offering photos and video interviews of the NYPH's curators, attendees and exhibitors in an evocative rendering the festival's actual environment."

(Gary Sauer–Thompson, Altfotonet blog, 26 May 2010)

TAGS

20103D • 3D coverage • actual environment • Altfotonet blog • attendees • curators • evocative rendering • exhibitorsfestivalinterview • Martin Lenclos • New York • New York Photo Festival • NYPH • photo festival • photography • photography festival • video interviewsvideos in virtual spacesVirtual 3Dvirtual realityvirtual reality technologies • virtually • visualisationVR

CONTRIBUTOR

Simon Perkins
10 FEBRUARY 2012

Free 3D Software and 3D Model Providers

"The DAZ FREE 3D Software promotion is three award–winning 3D software products now available for the first time ever for free."

(DAZ Productions, Inc.)

Fig. 2&3 IT'S ART Magazine

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3D3D animation • 3D environments • 3D visualisation • ambient occlusion • animation package • animation toolartwork • Bryce 7 Pro • CGCGIcharacter animation • DAZ 3D • DAZ Free 3D Software • DAZ Studio • DAZ Studio Bridge • DAZ Studio Pro • design tool • digital artdigital illustration • Eric Wenger • fantasy art • figure • figure customisation • free tools • freehand modelling • graphic artist • Hexagon (software) • Kai Krause • lifelikemodelling • modelling tool • models • Phil Clevenger • posingpuppeteer • render • rendering • Renderman • representation • sculpted primitives • software package • texturing • UVMapper • virtual environmentsvirtual peopleZBrush • Zygote

CONTRIBUTOR

Simon Perkins
31 JANUARY 2012

Imaging Research Center at the University of Maryland

"Since 1987 IRC researchers and students have been exploring the rapidly developing landscape of visual technology. Initial research involved high–end 3D computer animation to create rich worlds and characters. Visualizations of the otherwise invisible, ranging from biology to long–gone or unrealized architecture continue to be created at the IRC for national broadcast and current feature films.

As digital media tools became more powerful, the IRC began developing interactive, real–time virtual worlds that could respond to the decisions of an involved viewer. Researching and utilizing current game–art technologies, the IRC has created internationally recognized interactive visualizations for museums and other institutions. Additionally, pure research in real–time visualization has involved UMBC students in immersive projects that have attracted national attention.

Today, visualization capabilities have become all but limitless. At the same time, the role imagery plays in contemporary culture is of rising importance. Research at the IRC has expanded to include multidisciplinary research projects to better understand and realize an effective use of imagery to help culture process its most profound ideas. Understanding social media, online communities, and interactive collaborative virtual spaces are basic aspects of this research."

(Imaging Research Center, University of Maryland Baltimore County)

TAGS

19873D • 3D computer animation • animationapplied researchBaltimore Maryland • biology visualisation • character designcontemporary culturedesign researchdesign researcherdigital mediaexperimental knowledge • game art • game art technologies • gamesimagery • Imaging Research Center • immersion • interactive collaborative virtual spaces • interactive virtual worlds • interactive visualisations • IRCmuseumreal-time • real-time virtual worlds • real-time visualisationresearchresearch centreresearch projectresearchers • rich worlds • science visualisation • social media research • UMBC • undergraduate researchUniversity of Maryland • University of Maryland Baltimore County • virtual spacesvirtual worlds • visual technology • visualisation • visualisation capabilities • visualisations

CONTRIBUTOR

Simon Perkins
22 OCTOBER 2011

A mixtape of animation and musical styles

"To celebrate the Red Bull Academy World Tour, the Academy produced a music film that encompasses musical styles from around the world.

Berlin: The soundtrack for this clip is inspired by one of Hansa's iconic album's Iggy Pop's Lust for Life. Like the creation of the music in the studio, the cityscape is built from the many organic, analogue musical artifacts used in the recording studio. Tape creatures climb across the concrete city jungle towards the Berlin Wall–a nod to the studio's physical location.

Paris: The visual inspiration for the Parisian leg of the tour is an collision between the flesh and blood textures of the African soul and funk that comprised the concert, and the architectural backdrop of Paris–the home of the Afrobeat Picks event. Musically, the rhythm builds and the acoustics echo and bounce off the city walls as we travel across the avenues.

Detroit: Inspired by the Detroit automotive industry, from the start the viewer is immersed inside the iconic TR 909 drummachine–a nod to the intersection of man and machine central to the city's musical innovation. As we travel through a CG circuit board city, the cyclical nature of the assembly line process is increasingly apparent transitioning us from the hey days of Motown R&B to the minimal stylings of techno. The theme of repetition was also carried through to the construction of the musical score.

Toronto: The animation style here is directly referenced from the iconic soundclash album Scientists meets the Space Invaders. The four superhero characters battle it out across the streets of Toronto–each one representative of one of the four soundclash crews competing in this event, Afrika Bambaataa's Zulu Nation, Mad Decent, LuckyMe and Toronto All Star. The beginning of the battle is marked by the sound of the airhorn, a nod to the dancehall musical score underpinning this piece.

Melbourne: The bright, visually rich palette of this section is inspired by the coastal location of Melbourne city. Like the experimental nature of the event itself, the narrative of this film explores the relationship between sound and space. The audio of the Melbourne tram chimes set off a wave of fluid illustrated animations that bounce around the screen, visually inspired by traditional aboriginal paintings.

New York: When hip–hop first emerged in the 70s it was the ghetto blaster that amplified the sound of New York streets to the world. To pay hommage, the setting of this film was built from the original tape deck devices. We see a Hudson River constructed of unwound mixtapes. The trains all disappear to one of the five boroughs, a nod to the albums and boroughs celebrated in this event.

Rome: Italy and the Cinecitta studios are credited for producing some of the most influential cinematic masterpieces ever. To celebrate this we created a film that paid tribute to the different genres, from comedy to spaghetti western, 70s cop films & blood–filled horror flicks to psychedelic animations, in one narrative mash–up. A Spaghetti Western inspired track provides the aural backdrop as we pan across the scene culminating in a classic Sergio Leone shot. Along the way we reveal a chaotic assortment of villains, ghouls and policeman all participating in one comedic battle conducted to the tunes of a dead Mexican mariachi band.

London: Inspired by the event theme, Revolutions in Sound, we wanted to create a dominating creature that visually embodies the innovative qualities of the event itself. As the camera cuts around the robot's CG body we see it is inspired by components of modern London architecture. His head is a pulsating subwoofer, an iconic musical artifact central to London's influential bass music scenes and inside his chest we see the magnificent London Eye, the heart of the event itself."

(Red Bull)

Fig.1 'Red Bull Academy World Tour' (2011). Passion Pictures

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20112D3D • airhorn • animation • animation style • architectural backdrop assembly line • automotive industry • BerlinBerlin WallCGcircuit boardcitycityscapecoast • concrete jungle • cut-up • dancehall • Detroitdrum machine • ghetto blaster • hip-hophommageIggy PopItalyLondon • London Eye • low-fiMelbournemixtapeMotownmusic videomusical scoremusical stylesNew YorkParisPassion Picturespsychedelic • Red Bull • Red Bull Academy World Tour • repetition • Revolutions in Sound • robotRome • Sammy Bananas • Sergio LeoneSpace Invadersspaghetti westernstop motionsuperherotape deck • techno • Toronto • TR 909 • tram

CONTRIBUTOR

Simon Perkins
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