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Which clippings match 'Trapped' keyword pg.1 of 2
03 JULY 2015

The Phone Box: allegory about the consequences of dehumanisation

"In a bland square in Madrid, some workers, who are wearing a strange uniform, are installing a phone box. Some moments later, an anonymous citizen, after taking his son to the school bus, gets trapped in the box for no understandable reason. As the day goes by, all kind of strangers go there to see the strange event: some of them try to free him; others make fun of him… Everyone looks interested in this little man. After a distressing delay full of surrealistic moments, the trapped man is taken to a strange factory full of thousands of phone boxes. In each one, a single corpse is trapped, in some strange ritual. The movie ends with a new phone box in another square of the city."

(Aaron Rodriguez, World Cinema Directory)

Antonio Mercero (1972). "La Cabina/The Phone Box", -phone booth location: Calle de Rodríguez San Pedro, 5, Madrid, Spain [http://filmap.tumblr.com/post/98879196634/la-cabina-antonio-mercero-1972-phone-booth-calle].

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1972absurd situationsallegory • Antonio Mercero • black tale • caught in a trap • claustrophobic spacescyclical narrativedehumanisation • dehumanised society • distressdisturbing taleenclosed space • entrapment • environment as antagonist • eternal cycle • fait accomplifantasy about deathfeelings of panic • futility • get me the hell out of here • helplessness • high concept • Jose Luis Garci • Jose Luis Lopez Vazquez • La cabina (1972) • macabreMadrid • mummified remains • no escape • phone booth • powerlesspsychological horrorsadisticsarcophagusshort filmSpanish filmspeculative fictionsymbolic meaning • telephone booth • telephone box • The Telephone Box (1972) • tombtrapped • twisted game

CONTRIBUTOR

Simon Perkins
08 MARCH 2014

The Magic Canvas (1948): An animated quest for freedom

"After the war years the studio made this beautifully fluid experiment in animation, a remarkable achievement before computers were born. The film shows how the union of the material and spiritual natures of man can lead to fulfilment. John Halas with the Hungarian designer Peter Foldes produced and directed Magic Canvas with an original score by Matyas Sieber, a student of Bella Bartok."

Year: 1948; Length: 10 mins; Production: John Halas, Joy Batchelor; Direction: John Halas; Script: John Halas; Design: John Halas, Peter Foldes; Animation: Wally Crook; Music: Matyas Sieber.

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19482D animation • abstract score • animation • associative images • balletbirdBritish animationcel animationdanceenvironment as antagonistescapeexistential insightexistentialismfreedomfulfilmentHalas and Batchelorhand-painted stop motion animationimprisonmentJohn HalasJoy Batchelor • Matyas Sieber • Peter Foldes • separation • struggling to be free • surrealist style • The Magic Canvas (1948) • traditional animationtrapped • visual association • visual metaphor • Wally Crook • war years

CONTRIBUTOR

Simon Perkins
29 DECEMBER 2013

Voice Over: a short film about what is to become

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CONTRIBUTOR

Simon Perkins
25 FEBRUARY 2012

Mercedes: Escape the Map

"In Escape the Map, an interactive UK effort by Mercedes Benz, consumers get to help a woman and her car escape a sinister Streetview version of Hong Kong. A TV spot directed by Carl Erik Rinsch directs viewers to a websitewhere they find 'Marie' and her C 63 AMG Coupe trapped in Streetview. Marie needs to escape from the map before her face is forever blurred–out, like everyone else who's pictured there. Participants must help crack the clues in order to be entered for a chance to win the car.

The campaign, aimed at attracting a younger consumer to the Mercedes–Benz brand, is by AMV.BBDO. It also includes a YouTube Homepage Takeover, bus advertising, and a cover wrap in free commuter newspaper Metro that uses augmented reality app Blippar."

(Creativity Online)

Fig.1 Agency: Abbott Mead Vickers BBDO London, Client: Mercedes, Director: Carl Erik Rinsch.

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2011 • Abbott Mead Vickers BBDO London • adadvertising campaignaugmented reality • Blippar • brand • bus advertising • C 63 AMG Coupe • carcar ad • Carl Erik Rinsch • cover wrap • crack the clues • escape • Escape the Map • free commuter newspaper • Google StreetViewHong Konginteractiveinteractive adventureinteractive advertisinginteractive videoiPhone appmap • Mercedes Benz • Metro (newspaper) • newspaperstory worldStreetViewtrappedUKvisual literacyvisualisation • win the car • younger consumer • YouTube Homepage Takeover

CONTRIBUTOR

Simon Perkins
24 FEBRUARY 2012

Adrift in a shopping maze: it's a successful no-exit strategy

"Alan Penn, director of the Virtual Reality Centre for the Built Environment at University College London, has come to a conclusion that Ikea stores are 'designed just like a maze'. In doing so he's given scholarly validation to a feeling that will have occurred to many shoppers as they blunder around the blue and yellow hangar looking for a new TV unit only to emerge with two candles, a wok and a bottle of lingonberry cordial.

Penn went on to suggest that it was Ikea's strategy to keep customers inside the store for the maximum time possible. They achieve this by setting a route round the store from which it's difficult to deviate. Taking the shortcuts (which are only there to conform with fire regulations) often leaves you adrift in a sea of lampshades.

The effect is to boost impulse purchases. See a coathanger, and you might buy 'because the layout is so confusing you know you won't be able to go back and get it later'."

(Ian Tucker, 30 January 2011, The Observer, Guardian News and Media Limited)

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TAGS

a sea of lampshades • adrift • Alan Penn • circulation • coathanger • cognitive map • confusing • customersdesigndirectional informationexperience design • floor plan • IKEA • Ikea stores • impulse buy • impulse purchase • layout • maze • mental imagenavigationno escape • no-exit • organising spacesprogrammatic spaceroutesensemakingsequence of spacesshopping experiencespatial designspatial literacyspatial narrative • spatial sequence • store • store designtrappedUniversity College London • Virtual Reality Centre for the Built Environment • wayfindingyou are here

CONTRIBUTOR

Simon Perkins
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