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22 AUGUST 2013

Re-imagining segmentation in Google Analytics

"One of the most popular and powerful features in Google Analytics is Advanced Segmentation. It lets you isolate and analyze subsets of your traffic. You can select from predefined segments such as 'Paid Traffic' and 'Visits with Conversions' or create your own segments with a flexible, easy–to–use segment builder. Then, you can apply one or more of these segments to current or historical data, and even compare segment performance side by side in reports.

We've recently re–imagined segmentation to make it even easier for new Analytics users, yet also more powerful for seasoned analysts and marketers."

(Google Inc)

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TAGS

2013analysing dataanalysis dataanalyticsanimated explainer video • cohort analysis • cohort segmentation • cohort studies • compare segment performance • customersdata gathering instrumentsdemographics • Google Analytics • Google Inchistorical datamarket segmentationmetricsmetrics toolsreports • segment builder • segmentation • site behaviours • sub-segment • subset • traffic analysistransaction datatrend analysisuser behavioursuser demographicsuser groupsuser segmentationwebsite traffic statistics

CONTRIBUTOR

Simon Perkins
14 FEBRUARY 2013

Scene: academic journal for space and scenic production

"Scene is dedicated to a critical examination of space and scenic production. The journal provides an opportunity for dynamic debate, reflection and criticism. With a strong interdisciplinary focus, we welcome articles, interviews, visual essays, reports from conferences and festivals. We want to explore new critical frameworks for the scholarship of creating a scene."

TAGS

academic journal • Alison Oddey • articles • Christine White • concept artcostume design • creating a scene • critical examination of space and scenic production • cultural studies • Intellect (publisher) • interdisciplinary focusinterviews • Iryna Kuksa • media art • new critical frameworks • Ping Lu • reflection and criticismreports • Scene (journal) • scene compositionscene designsceneryscenography • scholarship of creating a scene • Stephen Di Benedetto • technology innovation • theatre design • visual artsvisual essay • Xijia Fan

CONTRIBUTOR

Simon Perkins
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