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Which clippings match 'Consuming' keyword pg.1 of 1
22 JULY 2014

Consuming to Achieve Affective Goals

"The term affective consumption refers to the use of a good to achieve an affective goal of either entering a positively valenced affective state, or leaving a negatively valenced one. Affective goals may be achieved using either an instant gratification strategy or a delayed gratification strategy."

(W. Edward Roth)

W. Edward Roth (2001) ,"Consuming to Achieve Affective Goals: a Framework For Analysis With Application", in NA - Advances in Consumer Research Volume 28, eds. Mary C. Gilly and Joan Meyers-Levy, Valdosta, GA : Association for Consumer Research, Pages: 217.

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TAGS

2001affective consumptionaffective goal achievement • affective goals • consumer research • consumingconsumption practicesconsumption spectacle • health and fitness • health and fitness centre • instant gratification • instant gratification strategy • W Edward Roth

CONTRIBUTOR

Simon Perkins
10 FEBRUARY 2013

Archaeology is about our relationships with what is left of the past

"Archaeology is what archaeologists do. This answer is not a tautology. It refers us to the practices of archaeology. And to the conditions under which archaeologists work – the institutions and infrastructures, the politics and pragmatics of getting archaeological work done.

Archaeologists work on what is left of the past. Archaeology is about relationships – between past and present, between archaeologist and traces and remains. Archaeology is a set of mediating practices – working on remains to translate, to turn them into something sensible – inventory, account, narrative, explanation, whatever.

Archaeology is a way of acting and thinking – about what is left of the past, about the temporality of remainder, about material and temporal processes to which people and their goods are subject, about the processes of order and entropy, of making, consuming and discarding at the heart of human experience.

'Archaeological Sensibility' and 'Archaeological Imagination' are terms to summarize components of these mediating and transformative practices. Sensibility refers us to the perceptual components of how we engage with the remains of the past. Imagination refers us to the creative component – to the transforming work that is done on what is left over."

(Michael Shanks)

TAGS

archaeological imagination • archaeological sensibility • archaeologist • archaeologybetween past and presentclassificationconsumingconsumptioncultural significance of objects • discarding • entropyephemerahuman experienceinterpretationinventorymakingmaterial processesmaterial worldmaterialitymediating practices • Michael Shanks • orderremainder • remains • remains of the pastsymbolic meaning • tautology • temporal processes • temporality • the discipline of things • theory buildingthingstraces • transformative practices • useful significancewhat is left of the past • what is left over

CONTRIBUTOR

Simon Perkins
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