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Which clippings match 'Graphic Design Discourse' keyword pg.1 of 1
30 SEPTEMBER 2013

Technology is not neutral, it embodies values...

"What all of this means is that technology is not neutral. It embodies values, both in how it is constructed and in the decision to deploy it. As such, it refers to its history of use and the practices that surround it. The observation that 'the computer is just a tool' is missing the point. It is a tool with a point of view and with the ability to change user behavior and our expectations of information. Additionally, as technology becomes more immersive–exists more as a convincing simulation of some reality it is no longer a tool or a medium in the same sense as pen and ink. It represents its own world, one with implicit and explicit rules, communities of practice, and transformative power over what and how things mean. The technological responsibility of the graphic designer is therefore not simply to master software programs, but to understand the technological context as enabling or constraining cognitive and social behaviors that have a direct impact on the success of communication."

(Meredith Davis, p.92)

Davis, M. (2012). "Graphic Design Theory", Thames & Hudson.

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CONTRIBUTOR

Simon Perkins
07 FEBRUARY 2013

How will the future objects and methods of graphic design and the industries it serves be reconfigured?

Thursday 07 and Friday 08 March 2013, Open, 20 Bank Plain, Norwich, Norfolk, NR2 4SF

"A two day symposium organised by Norwich University of the Arts that will explore the relationship between print and digital, and the coexistence of media in a wider sense; how they combine, and how they provide unique opportunities.

As the design industry embraces dramatic changes in technology, the Cowbird Symposium will look at graphic design as an output, a practice and a profession, exploring the relationships between print and screen–based communication. Guest speakers, all leading thinkers and practitioners themselves, will be invited to comment on the future of the distributed text–the book, magazine, newspaper and poster, as well as the challenge and opportunity afforded by new technologies, tablets, e–readers, smart phones, augmented reality, social media, digital displays, and new practices, crowdsourcing, coding, data sharing, and social reading."

(Norwich University of the Arts)

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TAGS

2013augmented realitybook formcoding • coexistence of media • Cowbird Symposium • crowdsourcingdata sharingdesign for printdesign industrydigital displaysdiscourse and practice • distributed text • e-readergraphic designgraphic design discoursegraphic design practice • graphic design profession • magazine form • new practicesnew technologiesnewspaper • Norwich University of the Arts • objects and methods • poster designprint and digital • screen-based communication • smart phonesocial mediasocial readingsymposiumtabletstechnological changethe future of digital content • the future of graphic design • the future of the bookUK

CONTRIBUTOR

Simon Perkins
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