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Which clippings match 'Optical Effect' keyword pg.1 of 2
04 FEBRUARY 2016

Vento: pre-cinema technique used to animated book illustration

"'VENTO' : animated book by Virgilio Villoresi and illustrated by Virginia Mori for Withstand"

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2014black and whitebook illustrationchildrens bookchildrens book illustrationgraphic novelillustrated bookillustrated picture bookillustration • image and movement • implied movementinteractive booksmoire patternoptical effectperceptual organisationpersistence of visionpicture book • pre-cinema technique • Vento (2014) • Virgilio Villoresi • Virginia Mori • visual communicationvisual pattern • Withstand Books • women illustrators

CONTRIBUTOR

Simon Perkins
03 MARCH 2015

William Barak apartment tower portrait revealed

"After six months under wraps, a 31–storey portrait of indigenous leader William Barak was momentarily revealed to the world on Monday. The 85–metre face has been created in the balconies of a new Grocon apartment building at the former Carlton United and Brewery site on Swanston Street. ...

William Barak was an elder of Melbourne's Wurundjeri tribe, an artist and social justice leader, credited with 'building a bridge between black and white culture'. He died in 1903."

(Aisha Dow, 3 March 2015, The Age)

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19032015apartment block • apartment building • apartment project • apartment tower • architectural facade • Ashton Raggatt McDougall (architects) • Australia • balcony • beardblock printing • Carlton United and Breweries • concrete balconies • Coranderrk • Daniel Grollo • David Waldren • dead indigenous people • facadeface • facial features • Grocon apartment building • Howard Raggatt • Indigenous elder • indigenous leader • Indigenous people • line of sight • Lonsdale Street • Melbourne • moustache • optical effectperceptual organisation • portrait building • Shine of Remembrance • social justice leader • Swanston Street • The Age (newspaper) • tribal chief • vantage pointvisual likeness • William Barak • Wurundjeri community • Wurundjeri elders • Wurundjeri tribe

CONTRIBUTOR

Simon Perkins
10 OCTOBER 2014

Design agency Seismik uses moiré pattern to clever effect

"The packaged printed grill gives people the power of transformation through movement. ... The outer packaging with its printed grid means as soon as people pull the insert out it will cause the effect without instruction needed. As well as the primary kinetic piece on each side there is a secondary more subtle one in the background."

(Nottingham design agency: Seismik)

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2014animation • Backlit galleries • folding gallery wall spaces • folding geometry • folding moving spaces • Frank Kent • gallery programme • geometrical patterns • grid pattern • grill • illusionistic images • interactive elementskinetic animation • kinetic piece • mailshotmoire patternNottinghamop art • op art approach • optical effectoptical toyperceptual organisationprint media • printed grill • printwork • promo mailshot • Samuel Morely • Seismik (agency) • Simon Dunn • superimpositionvisual effectsvisual illusionvisual patternvisual recognition • visual superimposition • whole forms

CONTRIBUTOR

Simon Perkins
29 JUNE 2014

Bernard Pras: the perceptual organisation of found objects

"Bernard Pras is a French painter, photographer and sculptor. He has spent more than 20 years perfecting his craft. One of his more recent body of work feature sculptures of pop icons made entirely out of found objects which, when viewed from a specific angle, transforms into an easily recognizable image. His subjects include Albert Einstein,, Jack Nicholson, Bob Marley, Mao Zedong, Uncle Sam, and Che Guevarra. His inspirations include Salvador Dali, Edvard Munch, Japanese woodcut artist Hiroshige, and Guiseppe Arcimboldo."

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CONTRIBUTOR

Simon Perkins
07 MAY 2013

ANAR Foundation: targeting children through lenticular imagery

"ANAR Foundation manages in Spain the European unique phone number 116 111, to attend children and teenagers under a risk situation. On this telephone number, only for minors, they can find the help they need in a totally anonymous and confidential way. But, how can we get our message to a child abuse victim, even when they are accompanied by an adult their aggressor?

Knowing the average height for adults and children under 10, we have created two different messages. Using an outdoor lenticular we show adults an awareness message, while children see a message where we offer them our help and show them the telephone number. A message only for children."

Fig.1 campaign created by Grey Spain (Grey EMEA, http://grey.com/emea/).

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abuse • aggressor • ANAR Foundation • average height • awareness message • child abusechild protectionchildrendifferent angles • different height • displaydisplay advertising • Grey EMEA • GREY Group • height • lenticular image • lenticular imagerylenticular printing • only for children • optical effect • outdoor lenticular • perspective view • printed images • revelation • risk situation • secretsecret messageSpainstreet signteenagervictimviewing angleviewing perspectivevulnerable groups

CONTRIBUTOR

Simon Perkins
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