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Which clippings match 'Brand Refresh' keyword pg.1 of 1
24 JANUARY 2015

Bud Caddell: Complexity and the Future of Advertising

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2011advertisingadvertising strategyAustronesian cultures • brand partnerships • brand refresh • bucket brigade • Bud Caddell • building resilience • business modelcollaborationcomplex systemscomplexityconvergent thinkingcreative ideascreativity • design for creativity • digital agencydivergent thinkingeducation systemhaving original ideas that have valueKen Robinsonmarketing strategy • Mawken people • Moken people • Morgan people • nomadic people • non-conformity • predicting the futureproblem-solvingproduct innovation • rapid response • rethinking strategies • sea people • sea-based culture • self-organising teamsthinking skills • tomorrows challenges • tsunami

CONTRIBUTOR

Simon Perkins
11 DECEMBER 2013

Santa brand book - 2013 refresh

"Santa brand book – 2013 refresh. Brand guidelines for the world's biggest brand, to make sure the Marketing Elves stay on message."

(Quietroom)

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2013bible (guide)brand biblebrand bookbrand colourbrand guidelinesbrand identitybrand imagebrand perceptionbrand refreshbrandingChristmascritique • fantasy figure • Father Christmas • gifts • humour • Kris Kringle • parodyredreindeer • Saint Nicholas • Santa • Santa Claus • Sinterklaas • snow • St. Nicholas Day • white

CONTRIBUTOR

Simon Perkins
23 JANUARY 2013

The Roses Student Awards: UK UG graphic design competition

"The Roses Student Awards is a platform for students to get agencies attention! The awards recognise fresh and original work representative of the next design generation. Roses Student provides the opportunity to get undergraduate work infront a first class judging panel. Is there a diamond among the rough? 10 agencies, 10 judges, 10 chances. Who will make the cut!? ...

The Roses Student Awards deadline 15th Feb 2013. The work will be judged 14th March with the winners being revealed on the night in a networking party at Islington Mill, Salford."

(Roses Student Awards)

Fig.1 2012 winner Abigail Burch (Nottingham Trent University) Brief 1. "Alternative Therapy: Tayburn".

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ad campaign • brand it • brand refreshcorporate identitycreativitydesign agenciesdesign awardsdesign briefdesign competition • design pitch • diamond among the rough • digital campaign • direct mail • graphic designindustry placementIslington Mill • judging panel • juried design competition • live project • logo designmarketingnext design generationpackaging design • point of sale • postersre-brand • Roses Student Awards • Salford • social media marketing campaign • student design competition • student workstudents • tag-line • the messagetv advertUKundergraduate students • undergraduate work • website design

CONTRIBUTOR

Simon Perkins
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