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Which clippings match 'Online And Real World Identities' keyword pg.1 of 1

Holiday Inn Express: ad illustrates split between real/online identities

"Intercontinental Hotels Group (IHG) is launching the first UK television advertisement for Holiday Inn Express to raise awareness of the added value services that differentiate the brand in the crowded mid–priced hotel market."

(Russell Parsons, 9 September 2013, Marketing Week)



2013added value • added value services • brand differentiation • breakfast • business traveller • Centaur Communications Ltd • comparisonconstructed identitiesdigital identity • Holiday Inn Express • hotel • hotel market • Intercontinental Hotels Group (IHG) • leisure industriesliving digital lives • Marketing Week (site) • mid-price market • online and offlineonline and real world identities • pastel shades • Premier Inn • price point • social media identitiessplit-screen • toothbrush • tv adUKUSPWiFi


Simon Perkins
21 JANUARY 2013

Hyper-connectivity is transforming the nature of identity

"Social networks such as Facebook and on–line gaming are changing people's view of who they are and their place in the world, according to a report for the government's chief scientist. The report, published by Prof Sir John Beddington, says that traditional ideas of identity will be less meaningful. ... It states that the changing nature of identities will have substantial implications for what is meant by communities and by social integration.

The study shows that traditional elements that shape a person's identity, such as their religion, ethnicity, job and age are less important than they once were. Instead, particularly among younger people, their view of themselves is shaped increasingly by on–line interactions of social networks and on online role playing games.

The study found that far from creating superficial or fantasy identities that some critics suggest, in many cases it allowed people to escape the preconceptions of those immediately around them and find their 'true' identity. This is especially true of disabled people who told researchers that online gaming enabled them to socialise on an equal footing with others."

(Pallab Ghosh, 21 January 2013, BBC News)



2013civic engagementcountry of origincultural identitycyberpsychologyDepartment for Business Innovation and Skills (BIS) • differently enabled • digital identitydisability and social networksethnicityflash mobs • Future Identities (report) • Government Office for Sciences Foresight • greater connectivity • hyper-connectivity • hyperconnectedidentity constructionidentity performanceinterlinked dataInternet • John Beddington • LARPoccupational identitiesonline and real world identitiesonline interactions • Pallab Ghosh • personal life • place in the world • religious identity • role playing gamessmart mobssmart phonesocial changesocial cohesion • social exclusion • social identity • social integration • social networking sitessocial networkstraditional society • work identities • workplace


Simon Perkins

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