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Which clippings match 'Online Retailer' keyword pg.1 of 1
04 FEBRUARY 2016

Retailer uses drones to playfully respond to social media censorship

"clothing retail store BUYMA recently produced a creative commercial that strictly wants you to buy their clothes. Since Japanese TV programs are legally obligated to cover sensitive body parts, BUYMA uses drones to fully censor two professional belly [sic] dancers while they dance their routine naked."

[This Buyma ad which was created for television clearly plays with concepts around censorship - both in the context of Japanese broadcast media and perhaps more importantly in the context of social media where it will likely have most traction. In doing so the ad playfully references contemporary restrictions in place on sites such as Facebook.]

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TAGS

2015ballet • Buyma (retailer) • censorshipcheekyclassical balletclothing retailercomedy of mannerscultural conventionsdancedroneetiquette • flying drone • high-technology • hoverJapan • Japanese online retailer • morality • naked ballet dancing • naughty • nude man • nude women • nudity • obscenity • obscuring nudity • online retailer • playful provocation • playfulnesspolite societyquadcoptersexual taboo • social media censorship • social shopping service • tabootv adtv advertveiledviral advisual gag

CONTRIBUTOR

Simon Perkins
23 OCTOBER 2013

Prendi's vision for the Store of the Future

"As consumers become increasingly more connected and use multiple shopping channels, smart retailers are starting to develop their version of 'Store of the Future' and taking an 'omni channel ' approach. This will vary from business to business and will not look the same for everyone but it will involve digital technology, integration and delivering personal, relevant experiences to your customers."

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CONTRIBUTOR

Simon Perkins
14 JANUARY 2013

High Street music retailer HMV to appoint administrator

"Music and DVD chain HMV, which employs about 4,350 staff, has confirmed it will appoint an administrator, making it the latest High Street casualty. Deloitte will run the 239–store chain while it assesses prospects for the business and seeks potential buyers. Trading in HMV shares on the London Stock Exchange are being suspended, the company said in a statement. ... [Neil Saunders, the managing director of retail analyst firm Conlumin] said that although the HMV brand 'certainly has some value' for potential buyers, the current business model was dead. "The bottom line is that there is no real future for physical retail in the music sector," he said."

(BBC News, 14 January 2013)

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TAGS

19212013bricks and mortarbusiness into administrationbusiness modelclosurecompany liquidationcompetition • consumer downturn • debtDeloittedigital downloadsDVDeconomic recessionhigh streethigh street retailerhigh street shops • His Masters Voice • HMVincreasing competitioninsolvencyinternet retailersjob losses • London Stock Exchange • music chain • music downloading • music retailer • music sector • online retailer • online retailing • Oxford Streetphysical presencephysical retailphysical storeretailershopstore closuresstructural shifts in the sectorsupermarketssuspended tradingtradingUKunsustainableWaterstones

CONTRIBUTOR

Simon Perkins
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