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Which clippings match 'Beyond The World Of Broadcasting' keyword pg.1 of 1
31 JULY 2013

Are Youtubers Revolutionizing Entertainment?

"Over the past 8 years, YouTube has given birth to an increasingly sophisticated entertainment culture that operates outside of the traditional television and film ecosystem. With humble roots in charismatic and creative people simply sharing their lives, thoughts, and humor to their webcams, YouTube entertainment has diversified and grown into tens of thousands of unique channels with millions of loyal fans and subscribers. With a new generation of viewers increasingly turning to YouTube instead of broadcast TV, a new industry is being built around personalities who have dissolved the barriers between on–screen talent and the audience, and who employ visual aesthetics that make the viewer feel as if they are a part of the creator's life. Truly, we are in a new era of entertainment, one being led by millions of young people who are equally happy to watch video on their laptop as they are on their TV."

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TAGS

amateur cultural productionamateur videoaudiencebeyond the world of broadcastingbroadcast television • charismatic people • confessiondigital narcissism • entertainment culture • entertainment experienceeveryday peoplefansfeedback loop • instant feedback • intimate exchangesintimate lives • Jake Roper • Josh Cohen • Joshua Green • Kornhaber Brown • laptop video • machinimamedia ecologies • media ecosystem • Molly Templeton • new era of entertainment • new forms of television • new industry • new media content productionnew television culturenew voicesnew ways of engagingOff Book • on-screen talent • PBSpersonalitiesproducers and consumers • sharing their lives • their thoughts • TVuser-generated contentvideo bloggerwebvideoyoung peopleYouTube

CONTRIBUTOR

Simon Perkins
10 JANUARY 2013

Interstitials: messages or declarations addressed to the viewer

"Interstitials can therefore be found within programmes as well as around them. They constitute a class of television output rather than a genre. They consist of messages or declarations addressed to the viewer from outside the diegetic worlds of fiction or the discourses of news, documentary and factuality. They consist of metadata about both the programme of the moment and the future plans of the broadcaster. They bring together the past and future of broadcasting within its present moment. In addition to this metadata function, other forms of interstitial come from agencies beyond the world of broadcasting who are given conditional access to broadcasting: the advertisers, the sponsors and the government in the form of its public service announcements. This is a whole class of television output: heterogeneous, but occupying a distinct position in relation to the other class of television that is programmes of whatever genre. Sometimes interstitials overlap with or invade programmes. Interstitials make up a class that we have to learn to distinguish. One of the problems of arriving in a new television culture is that of learning how the interstitials work – what they are trying to tell you; how they interlace with the programmes; how they shape the spaces that the programmes occupy; and how they build anticipation and delay into the development of those programmes. It can take an appreciable amount of time to become a skilled viewer as a result."

(John Ellis, 2011, p.95)

Published in: Ephemeral Media, Transitory Screen Culture from Television to YouTube Edited by Paul Grainge Palgrave Macmillan, November 2011 ISBN: 978–1–84457–434–6, ISBN10: 1–84457–434–2 http://us.macmillan.com/ephemeralmedia/PaulGrainge

TAGS

addressed to the vieweradvertisersbeyond the world of broadcastingbringing togetherbroadcaster • building anticipation • class of television output • declarations • delay • diegetic spaceexpositionfactualityfictional world • forms of interstitial • from outside • interlace • intermezzointerstitials • invading • messages • new television culture • positioned around • positioned within • public service announcements • sequential composition • shape the spaces • sponsors • television • television output • television programmes

CONTRIBUTOR

Simon Perkins
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