Not Signed-In
Which clippings match 'Addressed To The Viewer' keyword pg.1 of 1
29 DECEMBER 2013

Voice Over: a short film about what is to become

1
2

3

4

5

CONTRIBUTOR

Simon Perkins
10 JANUARY 2013

Interstitials: messages or declarations addressed to the viewer

"Interstitials can therefore be found within programmes as well as around them. They constitute a class of television output rather than a genre. They consist of messages or declarations addressed to the viewer from outside the diegetic worlds of fiction or the discourses of news, documentary and factuality. They consist of metadata about both the programme of the moment and the future plans of the broadcaster. They bring together the past and future of broadcasting within its present moment. In addition to this metadata function, other forms of interstitial come from agencies beyond the world of broadcasting who are given conditional access to broadcasting: the advertisers, the sponsors and the government in the form of its public service announcements. This is a whole class of television output: heterogeneous, but occupying a distinct position in relation to the other class of television that is programmes of whatever genre. Sometimes interstitials overlap with or invade programmes. Interstitials make up a class that we have to learn to distinguish. One of the problems of arriving in a new television culture is that of learning how the interstitials work – what they are trying to tell you; how they interlace with the programmes; how they shape the spaces that the programmes occupy; and how they build anticipation and delay into the development of those programmes. It can take an appreciable amount of time to become a skilled viewer as a result."

(John Ellis, 2011, p.95)

Published in: Ephemeral Media, Transitory Screen Culture from Television to YouTube Edited by Paul Grainge Palgrave Macmillan, November 2011 ISBN: 978–1–84457–434–6, ISBN10: 1–84457–434–2 http://us.macmillan.com/ephemeralmedia/PaulGrainge

TAGS

addressed to the vieweradvertisersbeyond the world of broadcastingbringing togetherbroadcaster • building anticipation • class of television output • declarations • delay • diegetic spaceexposition • factuality • fictional world • forms of interstitial • from outside • interlace • intermezzointerstitials • invading • messages • new television culture • positioned around • positioned within • public service announcements • sequential composition • shape the spaces • sponsors • television • television output • television programmes

CONTRIBUTOR

Simon Perkins
Sign-In

Sign-In to Folksonomy

Can't access your account?

New to Folksonomy?

Sign-Up or learn more.