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29 SEPTEMBER 2012

Tunnel Vision: Metro Zoetrope

"I first noticed subway tunnel wall animations in Boston, where the long gaps between stations on the MBTA Red Line provides a captive audience. The animation, composed of dozens of stills that simulated movement as the train zoomed by, was an ad. The message: visit Vermont and its great outdoors, which certainly must have resonated with more than a few claustrophobes riding the crowded rush hour rails.

Animated ads in subway tunnels are expensive, both to design and install, which helps explain why the Vermont ad's successor, a campaign for a movie 'coming to theatres' last February, was only removed recently – with no ready replacement. But the medium is a popular one, if only because it's relatively novel and rare. Examples from Budapest, Hong Kong, Kiev, L.A., Tokyo, and Washington, D.C. have been enthusiastically documented for upload to YouTube. And given that cash–strapped transit agencies have allowed almost every other subway surface to be colonized by ad space, including seats and whole exteriors of rolling stock, it was almost a logical next step.

Much of the credit for introducing these flipbook or zoetrope–like ads goes to two independent innovators: New York astrophysics student Joshua Spodek and Winnipeg animator Bradley Caruk. Spodek's ads debuted in Atlanta in 2001; his company, Sub Media, continues to produce similar ads today. In 2006, Caruk won a Manning Innovation Award for his concept, which his partner, Rob Walker, first thought up while staring at the blank walls of Paris' Metro. The company they co–founded, SideTrack Technologies, set up its first system in Kuala Lumpur and has since opened others across the United States – and beyond, to London, Rio de Janeiro, and cities in Mexico."

(Christopher Szabla, Urbanphoto, 20 November 2010)

Fig.1 Bill Brand, "Masstransiscipe" New York subway installation.
Fig.2 New ad–places in the tunnel. // Новые рекламные площади в тунеле киевского метро. Между станциями Лукьяновская и Львовская Брама
Fig.3 "Tokyo Subway Ad ", Uploaded by ivanptse on 19 Apr 2008.
Fig.4 "Target ad, on the washington D.C subway.", Uploaded by kikyobackfromthedead on 1 Sep 2006.

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TAGS

adad spaceanimated adanimation • Atlanta • between • blank wall • Boston • Bradley Caruk • Budapest • captive audience • creative advertisingflick bookflip bookHong Kong • Joshua Spodek • Kiev • Kuala Lumpur • linear zoetrope • LondonLos Angeles • masstransiscope • MBTA Red Line • Mexicomotion graphicsNew York subwayParis • Paris Metro • patternperceptual organisationrapid transit systemRio de Janeiro • Rob Walker • rolling stock • SideTrack Technologies • stop frame • Sub Media • subway • subway tunnel • Tokyotrainwall animationsWashington DCzoetrope

CONTRIBUTOR

Simon Perkins
08 NOVEMBER 2008

Taiwanese Inventor Unveils Never Stop Boarding Car Train

"Taiwanese inventor Peng Yu–lun has unveiled his "non–stop MRT system" to the world. The system avoids trains having to decelerate and stop at station stops, instead taking on boarding and alighting cars on the fly. The system saves energy and reduces equipment costs among other advantages, and Peng has already applied for a patent on his invention.
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Taking the Kaohsiung MRT system as an example, Peng says that its maximum speed is 85 kph. Because it must stop at every station, it achieves an average speed over its route of just 35 kph. If the non–stop system were in place, the top velocity of 85 kph could be maintained throughout the system, saving time and energy. Platform equipment and land area required for stations could likewise be reduced."

(Next Energy News)

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TAGS

energy saving • engineeringentrepreneurshipinnovationinvention • Kaohsiung MRT system • non-stop • rapid transit systemsustainabilityTaiwantraintrain stationvisualisation • Yu-lun

CONTRIBUTOR

Simon Perkins
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