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Which clippings match 'Silicon Roundabout' keyword pg.1 of 1
07 NOVEMBER 2015

Google trials DoubleClick enabled virtual out-of-home advertising

"Google has begun testing extending its DoubleClick ad technology beyond desktop computers and mobile phones to billboards.

The company is trialing a method for premium billboard ads to bought programmatically — using DoubleClick's automated processes, rather than having to manually place an order with an outdoor advertising company upfront — for the first time. ...

The idea is that passers-by will see the most relevant ads for the time of day and location they are in. If the passing audience isn't the right one to show an ad to, then the technology opts not to serve an ad.

Google's trial began earlier this month in London and will run until November. The ads are being served to premium digital screens in transport, roadside locations, and city centers across the UK. Google has bought the advertising placements upfront and is using DoubleClick to decide which ads for which of its brands are most appropriate to serve at particular locations and to determine the best time of day to display them."

(Lara O'Reilly, 30 October 2015, Business Insider)

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2015 • ad tech • ad technologyadvertising billboardsadvertising screensambient intelligenceautomated messagesbillboard • Business Insider Inc • Co:Collective (agency) • context awarenessdigital advertisingdigital advertising screensdigital billboardsdigital out-of-homedigital screensdigital signs • Essence (agency) • Euston Road • Google DoubleClick • Google Media Lab • GrandVisual • hypermediacyJCDecaux • London Waterloo Station • Ocean Outdoor • Old Street roundabout • OMD UK (agency) • OOH advertising • OOH media • OpenLoop • out of home advertising • out-of-home (OOH)outdoor advertising • Outdoor Plus • passer-bypervasive advertising • programmatic billboards • programmatic out-of-home advertisingproof of concept • R/GA (agency) • real-time advertising • Rubicon Project • Silicon Roundabout • Talon (agency) • targeted advertising • Tim Collier • TubeMogul • ubiquitous advertising • Vauxhall roundabout • virtual outdoor advertising • Xaxis

CONTRIBUTOR

Simon Perkins
02 FEBRUARY 2013

The Open Data Institute

"The Open Data Institute will catalyse the evolution of an open data culture to create economic, environmental, and social value. It will unlock supply, generate demand, create and disseminate knowledge to address local and global issues.

We will convene world–class experts to collaborate, incubate, nurture and mentor new ideas, and promote innovation. We will enable anyone to learn and engage with open data, and empower our teams to help others through professional coaching and mentoring."

(Tim Berners–Lee and Nigel Shadbolt)

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2012datadata accessdata sharing • direct revenue • learn and engage • match funding • mentoringnew ideasNigel Shadboltnon-profit • ODI • Omidyar Network • open data • open data culture • Open Data Institute • professional coaching • ShoreditchSilicon Roundabouttechnology innovationTechnology Strategy BoardTim Berners-LeeUK • UK innovation agency

CONTRIBUTOR

Simon Perkins
05 JANUARY 2013

Visualising interconnectedness through social network streams

"Tech City Map, created by developers at Trampoline Systems and designed by Playgen, pulls in streams of social network data for all of the businesses in the area to help analyse their influence. The Tech City Map follows in the footsteps of Matt Biddulph's original Silicon Roundabout map as well as Wired's very own version, produced in 2009."

(Olivia Solon and Nate Lanxon, 10 November 2011, Wired UK)

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2011 • academic partners • affinityAmazon.combusinessbusiness community • Central London • chartCiscoCity University Londoncluster mapping • creative startup • data visualisationDavid Camerondiagrameast LondonEast London Tech CityEric van der KleijFacebookGoogle IncGoogle MapsGreenwichHackneyhubImperial College Londoninformation visualisationIntelinterconnectedness • Islington • LondonLoughborough Universitymap • Matt Biddulph • media companiesnetwork • Newham • next-generation applications • next-generation services • Old Street • Old Street roundabout • Olympic Legacy Company • Olympic Park • Playgen • Qualcomm • Queen Elizabeth Olympic Park • relatedness • retweets • ShoreditchSilicon Roundabout • Silicon Roundabout map • Silicon Valleysoftware companiesstart-up business • Stratford • Tech City • Tech City cluster • Tech City Map • technology companies • Tower Hamlets • Trampoline Systems Ltd • Twitter streamUK • UK headquarters • University College LondonvisualisationVodafoneweb of connections

CONTRIBUTOR

Simon Perkins
25 OCTOBER 2012

Joanna Shields leaves Facebook to join UK's Tech City

"Facebook's European boss Joanna Shields is to leave the social network to lead the UK government's investment group for technology start–ups.
The Tech City Investment Organisation (TCIO) supports firms based near the Silicon Roundabout area of east London.
Ms Shields will replace current head Eric Van Der Kleij in January 2013.
'Joanna's experience will be hugely valuable in supporting Tech City as it goes from strength to strength,' Prime Minister David Cameron said.
'The success of Tech City shows just what can happen when we back some of our most innovative and aspiring companies to grow, helping the UK compete and thrive in the global race.'
Ms Shields has been Facebook's vice–president and managing director of Europe, Middle East and Africa since 2010.
Prior to that she worked at Google and teenage–focused social network Bebo."

(Dave Lee, 22 October 2012, BBC News)

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2013Bebobusiness leadersDavid Cameroneast LondonEast London Tech CityEric van der KleijFacebookGoogle Inc • Joanna Shields • LondonSilicon Roundaboutsocial networksocial networking • TCIO • Tech City • Tech City Investment Organisation • UK • UKTI • women in businesswomen in leadership positionswomen in technology

CONTRIBUTOR

Simon Perkins
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