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Which clippings match 'Old Street Roundabout' keyword pg.1 of 1
07 NOVEMBER 2015

Google trials DoubleClick enabled virtual out-of-home advertising

"Google has begun testing extending its DoubleClick ad technology beyond desktop computers and mobile phones to billboards.

The company is trialing a method for premium billboard ads to bought programmatically — using DoubleClick's automated processes, rather than having to manually place an order with an outdoor advertising company upfront — for the first time. ...

The idea is that passers-by will see the most relevant ads for the time of day and location they are in. If the passing audience isn't the right one to show an ad to, then the technology opts not to serve an ad.

Google's trial began earlier this month in London and will run until November. The ads are being served to premium digital screens in transport, roadside locations, and city centers across the UK. Google has bought the advertising placements upfront and is using DoubleClick to decide which ads for which of its brands are most appropriate to serve at particular locations and to determine the best time of day to display them."

(Lara O'Reilly, 30 October 2015, Business Insider)

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TAGS

2015 • ad tech • ad technologyadvertising billboardsadvertising screensambient intelligenceautomated messagesbillboard • Business Insider Inc • Co:Collective (agency) • context awarenessdigital advertisingdigital advertising screensdigital billboardsdigital out-of-homedigital screensdigital signs • Essence (agency) • Euston Road • Google DoubleClick • Google Media Lab • GrandVisual • hypermediacyJCDecaux • London Waterloo Station • Ocean Outdoor • Old Street roundabout • OMD UK (agency) • OOH advertising • OOH media • OpenLoop • out of home advertising • out-of-home (OOH)outdoor advertising • Outdoor Plus • passer-bypervasive advertising • programmatic billboards • programmatic out-of-home advertisingproof of concept • R/GA (agency) • real-time advertising • Rubicon Project • Silicon Roundabout • Talon (agency) • targeted advertising • Tim Collier • TubeMogul • ubiquitous advertising • Vauxhall roundabout • virtual outdoor advertising • Xaxis

CONTRIBUTOR

Simon Perkins
05 JANUARY 2013

Visualising interconnectedness through social network streams

"Tech City Map, created by developers at Trampoline Systems and designed by Playgen, pulls in streams of social network data for all of the businesses in the area to help analyse their influence. The Tech City Map follows in the footsteps of Matt Biddulph's original Silicon Roundabout map as well as Wired's very own version, produced in 2009."

(Olivia Solon and Nate Lanxon, 10 November 2011, Wired UK)

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TAGS

2011 • academic partners • affinityAmazon.combusinessbusiness community • Central London • chartCiscoCity University Londoncluster mapping • creative startup • data visualisationDavid Camerondiagrameast LondonEast London Tech CityEric van der KleijFacebookGoogle IncGoogle MapsGreenwichHackneyhubImperial College Londoninformation visualisationIntelinterconnectedness • Islington • LondonLoughborough Universitymap • Matt Biddulph • media companiesnetwork • Newham • next-generation applications • next-generation services • Old Street • Old Street roundabout • Olympic Legacy Company • Olympic Park • Playgen • Qualcomm • Queen Elizabeth Olympic Park • relatedness • retweets • ShoreditchSilicon Roundabout • Silicon Roundabout map • Silicon Valleysoftware companiesstart-up business • Stratford • Tech City • Tech City cluster • Tech City Map • technology companies • Tower Hamlets • Trampoline Systems Ltd • Twitter streamUK • UK headquarters • University College LondonvisualisationVodafoneweb of connections

CONTRIBUTOR

Simon Perkins
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