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Which clippings match 'Old Street Roundabout' keyword pg.1 of 1
07 NOVEMBER 2015
PERMALINK

Google trials DoubleClick enabled virtual out-of-home advertising

"Google has begun testing extending its DoubleClick ad technology beyond desktop computers and mobile phones to billboards.

The company is trialing a method for premium billboard ads to bought programmatically — using DoubleClick's automated processes, rather than having to manually place an order with an outdoor advertising company upfront — for the first time. ...

The idea is that passers-by will see the most relevant ads for the time of day and location they are in. If the passing audience isn't the right one to show an ad to, then the technology opts not to serve an ad.

Google's trial began earlier this month in London and will run until November. The ads are being served to premium digital screens in transport, roadside locations, and city centers across the UK. Google has bought the advertising placements upfront and is using DoubleClick to decide which ads for which of its brands are most appropriate to serve at particular locations and to determine the best time of day to display them."

(Lara O'Reilly, 30 October 2015, Business Insider)

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TAGS

2015 • ad tech • ad technology • advertising billboards • advertising screens • ambient intelligence • automated messages • billboard • Business Insider Inc • Co:Collective (agency) • context awareness • digital advertising • digital advertising screens • digital billboards • digital out-of-home • digital screens • digital signs • Essence (agency) • Euston Road • Google DoubleClick • Google Media Lab • GrandVisual • hypermediacy • JCDecaux • London Waterloo Station • Ocean Outdoor • Old Street roundabout • OMD UK (agency) • OOH advertising • OOH media • OpenLoop • out of home advertising • out-of-home (OOH) • outdoor advertising • Outdoor Plus • passer-by • pervasive advertising • programmatic billboards • programmatic out-of-home advertising • proof of concept • R/GA (agency) • real-time advertising • Rubicon Project • Silicon Roundabout • Talon (agency) • targeted advertising • Tim Collier • TubeMogul • ubiquitous advertising • Vauxhall roundabout • virtual outdoor advertising • Xaxis

CONTRIBUTOR

Simon Perkins
05 JANUARY 2013
PERMALINK

Visualising interconnectedness through social network streams

"Tech City Map, created by developers at Trampoline Systems and designed by Playgen, pulls in streams of social network data for all of the businesses in the area to help analyse their influence. The Tech City Map follows in the footsteps of Matt Biddulph's original Silicon Roundabout map as well as Wired's very own version, produced in 2009."

(Olivia Solon and Nate Lanxon, 10 November 2011, Wired UK)

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http://www.techcitymap.com/index.html

TAGS

2011 • academic partners • affinity • Amazon.com • business • business community • Central London • chart • Cisco • City University London • cluster mapping • creative startup • data visualisation • David Cameron • diagram • east London • East London Tech City • Eric van der Kleij • Facebook • Google Inc • Google Maps • Greenwich • Hackney • hub • Imperial College London • information visualisation • Intel • interconnectedness • Islington • London • Loughborough University • map • Matt Biddulph • media companies • network • Newham • next-generation applications • next-generation services • Old Street • Old Street roundabout • Olympic Legacy Company • Olympic Park • Playgen • Qualcomm • Queen Elizabeth Olympic Park • relatedness • retweets • Shoreditch • Silicon Roundabout • Silicon Roundabout map • Silicon Valley • software companies • start-up business • Stratford • Tech City • Tech City cluster • Tech City Map • technology companies • Tower Hamlets • Trampoline Systems Ltd • Twitter stream • UK • UK headquarters • University College London • visualisation • Vodafone • web of connections

CONTRIBUTOR

Simon Perkins
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