Not Signed-In
Which clippings match 'Systematic' keyword pg.1 of 1
19 FEBRUARY 2010

Innovation Tournaments for Sustainable Product and Service Development

"SPSD: Innovation Tournaments is an experimental workshop based on a novel technique, Innovation Tournaments, for realizing innovative outcomes as aspiring entrepreneurs and as leaders in large and medium sized businesses. This technique challenges the conventional serendipitous approach to innovation/entrepreneurship and instead advocates for a more systematic, process based approach to realizing innovative outcomes."

(Karan Girotra)


businesseconomyenterpriseentrepreneurentrepreneurship • experimental workshop • industryinnovationinnovation and entrepreneurship • Innovation Tournaments • Karan Girotra • knowledge-based economy • Large and Medium Sized Businesses • new business opportunitiesnew ventures • novel technique • SingaporeSME • SPSD • Sustainable Product and Service Development • systematicworkshop


Simon Perkins
05 NOVEMBER 2009

The web design guru that web designers love to hate

"Nielsen's approach is to test usability using one or preferably more real users. Unlike the site's designers and other company employees, real users don't know what they're supposed to do, and often won't take the time to find out. 'One of the main reasons companies need systematic usability studies is to make explicit the fact that outside customers don't find your design as important as you do,' he writes in his latest column on Use it.

According to Nielsen Norman research, 'users visiting a new site spend an average of 30 seconds on the homepage and less than two minutes on the entire site before deciding to abandon it. They spend a bit more time if they decide to stay on a site, but still only four minutes on average.' If they have to spend 15 of their 30 seconds figuring out which link to click on your home page, you've probably lost them. He says: 'Thus, websites should have almost no features: focus on the words.'

Plenty of people make a living adding features with Adobe's Flash and Sun's Java, so you can add a few more to Nielsen's piles of potential haters.

He added a few more recently by posting an article that upset some bloggers, including ex–Microsoft geek Robert Scoble. In Write Articles, Not Blog Postings, Nielsen wrote: 'To demonstrate world–class expertise, avoid quickly written, shallow postings. Instead, invest your time in thorough, value–added content that attracts paying customers.'. That's the aim on Use It, where casual visitors can be converted into buying reports or attending conferences, and so on."

(Jack Schofield, The Guardian, 9 August 2007)

[Jakob Nielsen is a key proponent of the information–centred approach to online communication.]



2007Adobe Flashcommunicationcontentdesign • dilettante connoisseurship • easy empiricisminformationinformation designinformation-centred designInternetJakob Nielsenpseudo science of web usability • Robert Scoble • shallow posting • systematictechnologyusabilityuseitweb designwebsite


Simon Perkins

Horizontal and Vertical Discourses

"Horizontal Discourse
We are all aware and use a form of knowledge usually typified as everyday or "common sense" knowledge. Common because all potentially or actually have access to it, common because it applies to all, and common because it has a common history in the sense of arising out of common problems of living and dying. This form has a group of well known features: it is likely to be oral, local, context dependent and specific, tacit, multi–layered and contradictory across but not within contexts. However, from the point of view to be taken here, the crucial feature is that is it segmentally organised. By segmental I am referring to the sites of realisation of this discourse. The realisation of this discourse varies with the way the culture segments and specialises activities and practices. The knowledge is segmentally differentiated. Because the discourse is Horizontal it does not mean that all segments have equal importance, clearly some will be more important than others. I shall contrast this Horizontal discourse with what I shall call a Vertical discourse.

Vertical Discourse
Briefly a Vertical discourse takes the form of a coherent, explicit and systematically principled structure, hierarchically organised as in the sciences, or it takes the form of a series of specialised languages with specialised modes of interrogation and specialised criteria for the production and circulation of texts as in the social sciences and humanities. I want first of all to raise the question of how knowledge circulates in these two discourses. In the case of Vertical discourse there are strong distributive rules regulating access, regulating transmission and regulating evaluation. Circulation is accomplished usually through explicit forms of recontextualising affecting distribution in terms of time, space and actors. I am not here concerned with the arenas and agents involved in these regulations. Basically, circulation is accomplished through explicit recontextualisation and evaluation, motivated by strong distributive procedures. But how does knowledge circulate in the case of Horizontal discourse where there is little systematic organising principles and therefore only tacit recontextualising? Of course in Horizontal discourse there are distributive rules regulating the circulation of knowledge, behaviour and expectations according to status/position. Such distributive rules structure and specialise social relations, practices and their context and local agents of its enactment and begin to circulate? – A Horizontal discourse entails a set of strategies which are local, segmentally organised, context specific and dependent, for maximising encounters with persons and habitats."
(Basil Bernstein 2000, p.157)

Bernstein, Basil. (2000). Pedagogy Symbolic Control and Identity Theory Research Critique. Oxford, Rowman & Littlefield Publishers, Inc.


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