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Which clippings match 'Promotional Video' keyword pg.1 of 1
03 JANUARY 2013

Monsters University: Pixar parody of college recruitment ads

"This is delightful: a campaign by Pixar for its upcoming film Monsters University that spoofs those wonderfully cheesy college–recruitment ads that air during NCAA sporting events. The spot below, which ran during this week's Rose Bowl telecast, promotes the movie's eponymous institution and imitates the source material perfectly, from the tagline ('Image you at MU') to the awkwardly saccharine student testimonials. The whole spot is nicely paced ahead of the amusing reveal halfway through. (The realism of the animation helps a ton, too, and is its own best marketing for the film.) The website, monstersuniversity.com/edu, is quite brilliantly done as well. The 'Student Policies' section is particularly inspired. On the issue of 'Basic Monster Respect,' it offers this advice: 'All monsters are unique – by heritage, number of appendages, or simply number of eyes – and all monsters deserve respect.' Pets, it should be noted, are not allowed on campus, 'with the exception of seeing–eye snakes.'"

(Tim Nudd, 03 January 2013, Adweek)

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TAGS

20133D animationAdweekanimationcampus • campus life • character animationcollege • college recruitment • conventional universitiesfake university • film marketing • fraternityfreshmenhumourhyperbolemonster • Monsters University • movieparody • Pixar • promotional materialpromotional video • saccharine • satirical illustrationspoof • student admissions • student enthusiasm • student testimonials • student viewsstudentsuniversity • university campus • university education • university recruitment • university students

CONTRIBUTOR

Simon Perkins
22 OCTOBER 2012

Nottingham Trent University Art & Design Degree Shows 2012 (promotional video)

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TAGS

2012 • Ann Priest • art and designart and design graduate exhibitionart and design schoolart studentsBA • Carl-Eiler Rodrigues • College of Art and Design and Built Environment • Craig Chettle • David Higgins • degree showgraduate exhibitiongraduate showsgraduate students • Helen Beswick • Janine Clark • Jessica Philips • Laura Barnes • Luke McGibney • NottinghamNottingham Trent UniversityNTU • Paul Bailey • Peter Westland • promotional materialpromotional video • Sally Wade • Sam Burrill • Sasha Peterson • School of Art and Design • Sean Prince • Shari-Jayne Boda • Simon PerkinsUK

CONTRIBUTOR

Simon Perkins
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