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Which clippings match 'Shop Concepts' keyword pg.1 of 1
17 SEPTEMBER 2013

Physical Space as Brand Innovation

"Prior to Starbucks, coffee shops in the U.S. were designed to be purely transactional. The most frequently analyzed metric was sales per square feet, and the concept of a store dedicating valuable space just for customers to hang out after they had bought something was unheard of. We all know how it panned out. Starbucks is globally known and a second home for many.

Barnes & Noble adopted the trend. They added lounge chairs and then Starbucks itself to their locations. The bookstore café became a place to visit consistently and to explore, hang out, and to be alone together.

Last week, I spent two hours online at a Peet's Coffee & Tea in Santa Clara, California. Something important has changed: People now work independently online. Before the days of free wifi, people used to mingle with friends over coffee. At Peet's, I spent most of my time in my "fourth places"––my online communities, including Facebook, Twitter, Tumblr, LinkedIn, and OpenSky. Looking around, everyone was doing the same. We came for the wifi and bought the coffee."

(John Caplan, 16 September 2013, Inc.com)

Fig.1 Nick Kenrick [http://www.flickr.com/photos/zedzap/6820585431/]

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TAGS

alone togetherBarnes and Noble • bookstore cafe • brand innovation • cafe officecafe society • coffee shops • effective brand spaceenvironment that adds value • fourth place • free wifi • hanging out • Inc.com • lounge chairs • mingleonline communities • OpenSky • Peets Coffee and Tea • physical consumer spacephysical environmentphysical retail spacephysical space • place to visit • retail space • sales per square feet • Santa Clara • shop conceptsshopping behavioursocial appssocial fragmentationspatial environmentsStarbuckstransactionWiFi • work independently online • working practices

CONTRIBUTOR

Simon Perkins
10 DECEMBER 2012

Inspiring retail spaces: Camper and Aesop

"When it comes to retail concepts, few brands create spaces as diverse and conceptual as Camper and Aesop. Both brands, though fundamentally different in their origins and sales offerings, showcase a strong affinity to design. Design plays an instrumental role in the consumer experience of their brand. Choosing design innovation as a life style that applies not only to their product allows them to push the envelope for unique solutions with every new store they open. In addition it is to note that Aesop often uses recycled materials or packaging elements creatively in new context. What makes it special is the fact that they team with independent designers (often locals reflecting best on local context) in creating shop concepts, ensuring each is totally unique in its setting in opposition to the trend of global uniformity."

(omni//form)

Fig.1 Aesop, Brisbane, Australia.
Fig.2 Camper, Granada.

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TAGS

Aesop (brand) • affinity to design • brand • brand communication • Camper (brand) • create spaces • design innovationdesign interiorseffective brand space • global uniformity • independent designers • inspirationalinterior designlifestyle • local context • local designers • packaging elements • physical consumer spacephysical environmentphysical retail spacephysical spacerecycled materialsretail conceptsretail spaceretail store • sales offerings • shop conceptsunifying metaphorunifying strategy • unique solutions • visual dramavisual merchandising

CONTRIBUTOR

Simon Perkins
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