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Which clippings match 'Successful Brand Space' keyword pg.1 of 1
20 JANUARY 2013

Rough Trade: destination store plugged-in to what its customers want

"'Ignoring technology is to ignore what has become a way of life for our customers,' said Rough Trade Retail director Stephen Godfroy.

The retailer, which has two shops, on Portobello Road and Brick Lane in London, has defied the gloom in a dwindling music retailing market. It generated a like–for–like sales hike of 30 per cent in the year to July 31. Godfroy said Rough Trade has benefited from tourism to the capital.

'Visiting Rough Trade is one of the things to do when you come to London and we're very proud of that,' he said. 'Tourism is an important factor in our success. We're a destination store.'"

(Jason Gregory, 5th January 2011, Retail Week, EMAP Publishing Limited)

Fig.2 Louisa "photobooth in rough trade east" [http://i–still–love–thebeatles.blogspot.co.uk/2011/04/just–saw–keira–knightley–walking–down.html]

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Album Club membership • Brick Lanebricks and mortarCDconcertsconsumer lifestylesdestination storediscoverabilityDVD • dwindling • high street shopsHMV • ignoring technology • in-store experience • in-store gigs • incorporate digitalindie scene • like-for-like sales • London • loyalty card • MP3 downloads • music retailing market • online databasephotobooth • Portobello Road • recommended by the retailer • Retail Week (magazine) • retailerRough Trade • Rough Trade East • Rough Trade Notting Hill • Rough Trade Retail • shift to digitalshopspend timeStephen Godfroysuccessful brand spacethings to dotourism • tourism to the capital • UK • upcoming releases • vinyl recordway of life

CONTRIBUTOR

Simon Perkins
10 DECEMBER 2012

Plug and play: the 'new purpose' of physical consumer space

"an effective physical connection is still absolutely imperative to brand success. Rather than assuming that the physical space is being hindered by the growth of digital activity, brands and designers are beginning to embrace the newer channels where consumers are choosing to spend their time and deliver a physical environment that adds value around these. Get the basic understanding of the 'new purpose' of the physical space right and the physical manifestation of the design will boom from there.

The key is to design interiors that can respond and morph with social and cultural shifts, so that the spaces become a form of 'cultural commentary', adding value to the popular activities of today's audiences. Above all, interior design must be approached in a way that ensures that the brand communicates a relevant message through this critical channel. This can be achieved by considering and responding to three key topics: cultural relevance, social context and technology integration."

(Lucy Johnston, Design Week)

Fig. "The Anthropologist", iloveretail.com

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activity and consumption • added valueadded value through design • always connected • audience • brand concepts • brand success • brands • buying online • colourways • communication channel • concrete space • consumer culture • consumer experience • consumerscultural commentarycultural relevance • cultural shifts • design features • design interiors • digital activity • digital designdigital worlddwell timeeffective brand spaceexperience designgraphic designinterior design • Lucy Johnston • new purpose of the physical space • personal freedom • physical connection • physical consumer spacephysical environmentphysical manifestationphysical retail spacephysical space • plug and play • popular activities • print design • relevant messages • respond and morph • social context • social shifts • solid space • spacesspatial designsuccessful brand spacetechnology integrationuser experience design (UX)virtual world

CONTRIBUTOR

Simon Perkins
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