Not Signed-In
Which clippings match 'Physical Retail Space' keyword pg.1 of 1
17 SEPTEMBER 2013

Physical Space as Brand Innovation

"Prior to Starbucks, coffee shops in the U.S. were designed to be purely transactional. The most frequently analyzed metric was sales per square feet, and the concept of a store dedicating valuable space just for customers to hang out after they had bought something was unheard of. We all know how it panned out. Starbucks is globally known and a second home for many.

Barnes & Noble adopted the trend. They added lounge chairs and then Starbucks itself to their locations. The bookstore café became a place to visit consistently and to explore, hang out, and to be alone together.

Last week, I spent two hours online at a Peet's Coffee & Tea in Santa Clara, California. Something important has changed: People now work independently online. Before the days of free wifi, people used to mingle with friends over coffee. At Peet's, I spent most of my time in my "fourth places"––my online communities, including Facebook, Twitter, Tumblr, LinkedIn, and OpenSky. Looking around, everyone was doing the same. We came for the wifi and bought the coffee."

(John Caplan, 16 September 2013, Inc.com)

Fig.1 Nick Kenrick [http://www.flickr.com/photos/zedzap/6820585431/]

1

TAGS

alone togetherBarnes and Noble • bookstore cafe • brand innovation • cafe officecafe society • coffee shops • effective brand spaceenvironment that adds value • fourth place • free wifi • hanging out • Inc.com • lounge chairs • mingleonline communities • OpenSky • Peets Coffee and Tea • physical consumer spacephysical environmentphysical retail spacephysical space • place to visit • retail space • sales per square feet • Santa Clara • shop conceptsshopping behavioursocial appssocial fragmentationspatial environmentsStarbuckstransactionWiFi • work independently online • working practices

CONTRIBUTOR

Simon Perkins
10 DECEMBER 2012

Inspiring retail spaces: Camper and Aesop

"When it comes to retail concepts, few brands create spaces as diverse and conceptual as Camper and Aesop. Both brands, though fundamentally different in their origins and sales offerings, showcase a strong affinity to design. Design plays an instrumental role in the consumer experience of their brand. Choosing design innovation as a life style that applies not only to their product allows them to push the envelope for unique solutions with every new store they open. In addition it is to note that Aesop often uses recycled materials or packaging elements creatively in new context. What makes it special is the fact that they team with independent designers (often locals reflecting best on local context) in creating shop concepts, ensuring each is totally unique in its setting in opposition to the trend of global uniformity."

(omni//form)

Fig.1 Aesop, Brisbane, Australia.
Fig.2 Camper, Granada.

1

2

TAGS

Aesop (brand) • affinity to design • brand • brand communication • Camper (brand) • create spaces • design innovationdesign interiorseffective brand space • global uniformity • independent designers • inspirationalinterior designlifestyle • local context • local designers • packaging elements • physical consumer spacephysical environmentphysical retail spacephysical spacerecycled materialsretail conceptsretail spaceretail store • sales offerings • shop conceptsunifying metaphorunifying strategy • unique solutions • visual dramavisual merchandising

CONTRIBUTOR

Simon Perkins
10 DECEMBER 2012

Plug and play: the 'new purpose' of physical consumer space

"an effective physical connection is still absolutely imperative to brand success. Rather than assuming that the physical space is being hindered by the growth of digital activity, brands and designers are beginning to embrace the newer channels where consumers are choosing to spend their time and deliver a physical environment that adds value around these. Get the basic understanding of the 'new purpose' of the physical space right and the physical manifestation of the design will boom from there.

The key is to design interiors that can respond and morph with social and cultural shifts, so that the spaces become a form of 'cultural commentary', adding value to the popular activities of today's audiences. Above all, interior design must be approached in a way that ensures that the brand communicates a relevant message through this critical channel. This can be achieved by considering and responding to three key topics: cultural relevance, social context and technology integration."

(Lucy Johnston, Design Week)

Fig. "The Anthropologist", iloveretail.com

1

TAGS

activity and consumption • added valueadded value through design • always connected • audience • brand concepts • brand success • brands • buying online • colourways • communication channel • concrete space • consumer culture • consumer experience • consumerscultural commentarycultural relevance • cultural shifts • design features • design interiors • digital activity • digital designdigital worlddwell timeeffective brand spaceexperience designgraphic designinterior design • Lucy Johnston • new purpose of the physical space • personal freedom • physical connection • physical consumer spacephysical environmentphysical manifestationphysical retail spacephysical space • plug and play • popular activities • print design • relevant messages • respond and morph • social context • social shifts • solid space • spacesspatial designsuccessful brand spacetechnology integrationvirtual world

CONTRIBUTOR

Simon Perkins
Sign-In

Sign-In to Folksonomy

Can't access your account?

New to Folksonomy?

Sign-Up or learn more.