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Which clippings match 'Blue Sky' keyword pg.1 of 1
18 APRIL 2014

Positive and negative spaces form a skyline photo-alphabet

"Berlin–based photographer and illustrator Lisa Rienermann created this unique font out of buildings and blue skies while studying at the University of Duisburg–Essen; it was awarded a certificate of typographic excellence by the Type Directors Club New York back in 2007. 'It began with the 'Q,'' she has explained. 'I was in a kind of courtyard in Barcelona. I looked upward and saw houses, the blue sky and clouds. The more I looked, I saw that the houses formed a letter Q.' Click through for a better look at some of the letters."

(Caroline Stanley, 23 February 2011)

Fig.1 Lisa Rienermann (2007). "Type The Sky".

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TAGS

2007alphabetBarcelonablue sky • building silhouettes • buildings and environmentsbuilt environmentcityscapecloud • compositional framing • compositional strategies • courtyard • editing through selectionexperimental type design • framing space • groupingletterform • letters in the landscape • Lisa Rienermann • negative spaceoutlineperceptual organisation • photoalphabet • photographic alphabet • photographic selection • positive space • selective framing • shapessilhouetteskyskylinetype • Type Directors Club • Type The Sky (2007) • typefacetypography • University of Duisburg-Essen • visual abstractionvisual approach • visual framing • visual similarity

CONTRIBUTOR

Simon Perkins
04 JUNE 2013

The Lansdown Centre for Electronic Arts

"The Lansdown Centre for Electronic Arts, founded on groundbreaking computer animation in 1985, focuses on the creative and critical use of media technologies, leading developments in which media are interactive, ubiquitous, pervasive, physical and multimodal."

Fig.1 Julie Freeman

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TAGS

1985 • ADRI • applied research • Art and Design Research Institute • blue sky • collaborative projects • computer animationcreative uses of new technologycritical perspective • critical use of technology • David Heinemann • digital technologies • Guy Sherwin • Helen Bendon • interactive mediainterdisciplinary investigation • John Dack • Lansdown Centre for Electronic Arts • Magnus Moar • media technologies • Middlesex University • moving imagemultimodal scholarshipmultimodal user interfacesmultimodality • Nic Sandiland • personal artistic research • pervasive mediaphysical computingplayful work • Ralf Nuhn • researchresearch centre • rethinking knowledge • Sharon Lin Tay • Simone Gristwood • sonic arts • Suzanne Buchan • Tansy Spinks • theory and practiceubiquitous technologiesUK • Virginia Crisp

CONTRIBUTOR

Simon Perkins
10 DECEMBER 2012

Theorizing Advertising and Promotion

"The visual rhetoric of ads is not, then, confined to the copy. An ad is an argument, a persuasive communication. Every part of it must support the main argument, must be persuasively suggestive. A press ad for Retinol Activ Pur face cream used a clever visual metaphor to support a claim that the cream reduced facial wrinkles. The ad featured two juxtaposed images of a beautiful (Caucasian) woman. She was wearing what seemed to be a white robe, folded over one shoulder like a Roman toga. In the background was a pure blue sky and a suggestion of white pillars, of the kind found in a Greek temple. One picture was cracked, like the surface of an old oil painting. The other was smooth. The metaphoric reference was clear: the cracks suggested wrinkles, but in an elegant way that was complimentary, not demeaning, to age. Old paintings are things of classical beauty, but the paint does tend to crack with age. The ad was designed to draw the eye across aesthetically appealing images while giving the reader heavy hints about the classic beauty they might aspire to if they were to consume the brand.

However the levels of meaning in advertisements are theorized. Acknowledging their presence lends a new dimension to the analysis of advertising as persuasive communication. It brings to light some of the subtlety and complexity of advertising design, while also allowing us to draw an intellectual connection between the various artificially differentiated categories of marketing communication."

(Chris Hackley, 2010)

Chris Hackley (2010). "Advertising and Promotion: An Integrated Marketing Communications Approach", Second Edition, SAGE Publications Ltd.

TAGS

2010adadsadvertisementadvertising and promotionadvertising design • aesthetically appealing images • artificially differentiated categories • beautifulblue sky • Caucasian woman • classic beauty • classical beauty • crack with age • demeaningface cream • facial wrinkles • Greek temple • heavy hints • juxtaposed imageslevels of meaningmarketing communicationmetaphoric referenceoil painting • old paintings • persuasive communicationpersuasively suggestive • press ad • Retinol Activ Pur • Roman toga • visual metaphorvisual rhetoric • white pillars • white robe • wrinkles

CONTRIBUTOR

Simon Perkins
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