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Which clippings match 'Beautiful' keyword pg.1 of 1
20 NOVEMBER 2014

Edmund Burke on the sublime

"Some things that move us are beautiful, others are sublime. But the sublime moves us more profoundly than the beautiful. See how Edmund Burke tied the experience of the sublime to the possibility of pain and how the idea went on to influence the artistic Romanticism movement. Voiced by Harry Shearer. Scripted by Nigel Warburton."

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TAGS

18th centuryaesthetic experienceaesthetic spectacleAge of Enlightenment • apprehension • aristocratic political norms • aristocratic social norms • artistic movementauthenticityawebeautifulChinoiserie • Counter-Enlightenment • Edmund Burke • emotion • European phenomenon • exhilarating experienceexoticexperience of the sublimefolk artfrightening • Harry Shearer • heroic individualism • historical inevitability • historiography • history of ideashorror • imagination to envision and to escape • individual imagination • industrial revolution • intense emotion • intuitionmedieval art • medievalism • musical impromptu • nationalism • natural epistemology of human activities • natural inevitability • natural sciencesnatureNigel Warburtonpicturesque • possibility of pain • representation of ideas • Rococo • romantic era • romantic notion of the artist • romantic period • romantic sublimeromanticism • scientific rationalisation of nature • spontaneity • Sturm und Drang • sublime • sublimity of untamed nature • terror • unfamiliar • urban sprawlvisual artsvisual spectacle

CONTRIBUTOR

Simon Perkins
10 DECEMBER 2012

Theorizing Advertising and Promotion

"The visual rhetoric of ads is not, then, confined to the copy. An ad is an argument, a persuasive communication. Every part of it must support the main argument, must be persuasively suggestive. A press ad for Retinol Activ Pur face cream used a clever visual metaphor to support a claim that the cream reduced facial wrinkles. The ad featured two juxtaposed images of a beautiful (Caucasian) woman. She was wearing what seemed to be a white robe, folded over one shoulder like a Roman toga. In the background was a pure blue sky and a suggestion of white pillars, of the kind found in a Greek temple. One picture was cracked, like the surface of an old oil painting. The other was smooth. The metaphoric reference was clear: the cracks suggested wrinkles, but in an elegant way that was complimentary, not demeaning, to age. Old paintings are things of classical beauty, but the paint does tend to crack with age. The ad was designed to draw the eye across aesthetically appealing images while giving the reader heavy hints about the classic beauty they might aspire to if they were to consume the brand.

However the levels of meaning in advertisements are theorized. Acknowledging their presence lends a new dimension to the analysis of advertising as persuasive communication. It brings to light some of the subtlety and complexity of advertising design, while also allowing us to draw an intellectual connection between the various artificially differentiated categories of marketing communication."

(Chris Hackley, 2010)

Chris Hackley (2010). "Advertising and Promotion: An Integrated Marketing Communications Approach", Second Edition, SAGE Publications Ltd.

TAGS

2010adadsadvertisementadvertising and promotionadvertising design • aesthetically appealing images • artificially differentiated categories • beautifulblue sky • Caucasian woman • classic beauty • classical beauty • crack with age • demeaning • face cream • facial wrinkles • Greek temple • heavy hints • juxtaposed imageslevels of meaningmarketing communicationmetaphoric referenceoil painting • old paintings • persuasive communicationpersuasively suggestive • press ad • Retinol Activ Pur • Roman toga • visual metaphorvisual rhetoric • white pillars • white robe • wrinkles

CONTRIBUTOR

Simon Perkins
19 JANUARY 2011

Madonna's Justify My Love: beautiful black and white shallow focus

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TAGS

1990 • Bandits Productions • beautifulbisexualbisexualityblack and whitebreakbeatcinematographycontroversialdance • drum break • explicit sexual images • female sexualityglamourhaving sexhotel • hotel hallway • Ingrid Chavez • James Brown • Jean-Baptiste Mondino • Jeanne Moreau • Justify My Love • Lenny Kravitz • Madonna • music singlesmusic video • Pascal Lebegue • Philippe Dupuis-Mendel • Propaganda Films • Public Enemy • sadomasochismselective focussex • sexually seduced • shallow depth of fieldshallow focus • singer-songwriter • Sire Records • songTony Ward • trip-hop • voyeurismwhisper

CONTRIBUTOR

Simon Perkins
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