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Which clippings match 'Advertising Design' keyword pg.1 of 1
30 JUNE 2013

Display: a collection of rare mid 20th century graphic design books

"Display is a curated collection of important modern, mid 20th century graphic design books, periodicals, advertisements and ephemera. Documenting, preserving and providing public access to these original materials will raise the profile of Graphic Design as a source of educational, historical and scholarly analysis for teachers, students, designers and independent researchers. From the rational to the experimental to the playful–our collection is varied and represents a distinct point of view about mid–century graphic design, typography and beyond."

(Patricia Belen and Greg D'Onofrio)

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TAGS

20th centuryadvertisement designadvertising designaestheticsAlan FletcherAlbe Steiner • Alberto Gennari • Aldo Calabresi • Alvin Lustig • Andreas His • Anthony Froshaug • Anton Stankowski • Antonio Boggeri • Atanasio Soldati • Attilio Rossi • Battista Pallavera • Ben Benn • Betoniere Magutt • Bob Noordabook cover designbook designBruno Munari • Carl Bernard Graf • Carlo Dradi • Carlo Pirovano • Carlo Vivarelli • Cinturato Pirelli • communication designcurated collectiondesign aestheticsdesign collectiondesign ephemeradesign for filmdesign formalism • Display (site) • Drei Mal Pro • Eckhard Jung • editorial design • Einladung • Elaine Lustig Cohen • Emil Ruder • Ennio Lucini • Enrico Bona • Enrico Kaneclin • Enzo Mari • Erik Nitsche • Eugenio Carmi • exhibition designformalist design aesthetics • Franco Grignani • Franco Maria Ricci • Fridolin Müller • Friedrich Vordemberge-Gildewart • Giancarlo Iliprandi • Giorgio Host-Ivessich • Giovanni Broggi • Giovanni Fraschini • Giovanni Frecchiami • Giovanni Pintori • Grafa International • graphic design • graphic design books • graphic design collectiongraphic design history • graphic design periodicals • Grete e Horacio Coppola • Gruetta Girevole • Guido Bergossi • Gyorgy Kepes • Hans Conrad • Hans Neuburg • Hardoy Chair • Heinz Waibl • Herbert Bayer • Herbert Kapitzki • Herbert Matter • Herman Miller Collection • Hermann Eidenbenz • HfG • Hiromu Hara • Hochschule fur Gestaltung • Horacio Coppola • Igildo Biesele • Ikko Tanaka • Ilio Negri • information design • Italo Zannier • Jan Tschichold • Jeder Dieser Drei • Josef Muller-Brockmann • Karl Gerstner • Ladislav Sutnar • layout design • Lester Beall • Lora Lamm • Luigi Minardi • Luigi Oriani • Luigi Veronesi • magazine artmagazine illustrationmagazine layout • Manfred Winter • Mario Perondi • Massimo Vignellimaterial cultureMax Bill • Max Huber • Michele Provinciali • mid 20th-century • Miglia di Monza • modern design • modern graphic design • modern graphic design collection • Morton Goldsholl • Nelly Rudin • Noel Martin • Otl Aicher • Pasquale Casonato • Paul Rand • Paul Renner • Paul Schuitema • Piero Gandolfi • Piet Zwart • Pino Tovaglia • Randolfo Asti • rare books • Raymond GFeller • Remo Muratore • Richard Paul Lohse • Robert Buchler • Roberto Sambonet • Roland Aeschlimann • Ryuichi Yamashiro • Schweizer Grafiker • Sepp Deimel • Siegfried Odermatt • Swiss Style • Tomas Gonda • Tonino Boschiroli • twentieth-century design • typographic art • typographyvisual communication • Walter Cyliax • Will Burtin • William Fleming • Wim CrouwelXanti Schawinsky • Yoshio Hayakawa • Yusaku Kamekura • Yves Zimmermann

CONTRIBUTOR

Simon Perkins
23 JUNE 2013

The backstory for the D&AD awards showcase

"1962. A group of designers and art directors come together to celebrate creative communication and raise standards within their industry.

Amongst the group are David Bailey, Terence Donovan and Alan Fletcher (yes, it was that cool). They call themselves British Design & Art Direction and the following year they organise their first Awards event. And they are picky. From 2500 entries they select just 16 pieces of work to receive the soon to be coveted Yellow Pencil.

2011 and British Design & Art Direction has grown mightily, but slimmed down its name. Now D&AD, its members represent the creative, design and advertising communities, not just in Britain, but worldwide."

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CONTRIBUTOR

Simon Perkins
10 DECEMBER 2012

Theorizing Advertising and Promotion

"The visual rhetoric of ads is not, then, confined to the copy. An ad is an argument, a persuasive communication. Every part of it must support the main argument, must be persuasively suggestive. A press ad for Retinol Activ Pur face cream used a clever visual metaphor to support a claim that the cream reduced facial wrinkles. The ad featured two juxtaposed images of a beautiful (Caucasian) woman. She was wearing what seemed to be a white robe, folded over one shoulder like a Roman toga. In the background was a pure blue sky and a suggestion of white pillars, of the kind found in a Greek temple. One picture was cracked, like the surface of an old oil painting. The other was smooth. The metaphoric reference was clear: the cracks suggested wrinkles, but in an elegant way that was complimentary, not demeaning, to age. Old paintings are things of classical beauty, but the paint does tend to crack with age. The ad was designed to draw the eye across aesthetically appealing images while giving the reader heavy hints about the classic beauty they might aspire to if they were to consume the brand.

However the levels of meaning in advertisements are theorized. Acknowledging their presence lends a new dimension to the analysis of advertising as persuasive communication. It brings to light some of the subtlety and complexity of advertising design, while also allowing us to draw an intellectual connection between the various artificially differentiated categories of marketing communication."

(Chris Hackley, 2010)

Chris Hackley (2010). "Advertising and Promotion: An Integrated Marketing Communications Approach", Second Edition, SAGE Publications Ltd.

TAGS

2010adadsadvertisementadvertising and promotionadvertising design • aesthetically appealing images • artificially differentiated categories • beautifulblue sky • Caucasian woman • classic beauty • classical beauty • crack with age • demeaningface cream • facial wrinkles • Greek temple • heavy hints • juxtaposed imageslevels of meaningmarketing communicationmetaphoric referenceoil painting • old paintings • persuasive communicationpersuasively suggestive • press ad • Retinol Activ Pur • Roman toga • visual metaphorvisual rhetoric • white pillars • white robe • wrinkles

CONTRIBUTOR

Simon Perkins
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