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01 JANUARY 2014

Tinder: swiping yes to intimate invitations from relative strangers

"Tinder uses your existing social networking data from Facebook to locate people in the immediate vicinity, tell you a bit about them, whether you have any friends in common and (most importantly) show you a pic.

It has slimmed down the emotional, cognitive and financial investment required by the virtual dating process to one simple question: 'Do I want to do you?' What more modern way to make that most basic binary decision of whether you want to shag someone than a game of real–world 'Hot or Not'?

Social media has made us expert first–daters, well–versed in smalltalk and over–sharing with strangers. The quick follow–though from swipe to sex is similarly instinctive for a generation with an appetite for immediacy."

(Caroline Kent, 19 Sep 2013)

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automatic predictions • binary decision • casual sexcommodifying myselfcomparison site • compass • cross-context sharingdatadata matchingdatingFacebook • friends in common • hot or not • identity performance • immediate vicinity • iPhonelikedlikeslocation-basedlocation-based social networkingmobile appnormalising over-sharingonline datingonline profilesoversharingpersonal brandingproximityrecommendation platformself-disclosure • shag • shared friends • small talksocial mediasocial networkingspectacular societyswipingTinder (app)user data • vicinity • virtual dating

CONTRIBUTOR

Simon Perkins
15 JANUARY 2013

A theory about the power of persuasive communication

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animated presentationauthority • concorde • consensusconsistency • gift-exchange • human naturelegitimating criterialevels of meaninglikedlikes • liking • marketing communicationpatterns of activationpersuasionpersuasive communicationpersuasively suggestivepsychological perceptionreciprocity • Robert Cialdini • scarcity • science of persuasion • scientifically proven • social obligation • Steve Martin • trust and reputationuniversal principles

CONTRIBUTOR

Simon Perkins
19 DECEMBER 2012

North Korean 'Propaganda' is the real viral hit of 2012

"Propaganda 2012 is a 95–minute video that presents itself as a North Korean educational video intending to inform the citizens of the Democratic People's Republic of Korea about the dangers of Western propaganda. The video's uploader, known as 'Sabine', reiterates a statement she gave to the Federal Police regarding the movie's origins. She explains how the film was given to her by people claiming to be North Korean defectors whilst she was visiting Seoul. ...

Although the origins of Propaganda 2012 are contentious, its power lies in the fact that much of its content attempts to avoid invented history. Considering the media buzzwords associated with the alleged country of origin, Propaganda 2012 turns a mirror onto the Western world and seeks to criticise its entire history and culture–from the genocide and imperialism of its past, to the interventionism and consumerism of the modern era. The movie's overall attitude seems to express an intention to educate, shock and caution its audience into realising that people in the West are governed by a super–rich ruling class (The one per cent), who do not offer them true democracy; but instead seek to invade and assimilate as many countries as possible, whilst distracting their population with a smokescreen of consumerism, celebrity, and reality television. This message is spread across the video's 17 chapters, which each attempt to focus on specific examples of Western indoctrination and oppression. The film is regularly punctuated by commentary from an anonymous North Korean professor, and quotes from Western thinkers such as Noam Chomsky and Richard Dawkins. ...

Propaganda 2012 is certainly a film where the audience takes from it what they bring to it, and a variety of emotions can be induced upon viewing. Laughter, cynicism, outrage, contemplation and reflection would all be adequate responses to the video's tough, and often graphic, portrayal of the complex world in which we are living. Yet perhaps the most important thing to remember when watching the film is that the video is available to view uncensored, on a largely unregulated world wide web, and merely represents an extreme end of the vast spectrum of free expression. Therefore, during this festive end to an austere year, enjoy Propaganda 2012 as an interesting and beguiling alternative voice that cries loudly against the dangers of religious consumerism, and reminds us to remain humble and reflect on those less fortunate than ourselves."

(Kieran Turner–Dave, 17 December 2012, Independent Arts Blogs)

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20129/11anti-capitalism • brainwashing • capitalismCentury of the Selfcommunismconspiracy theoriesconsumer cultureconsumer desireconsumerism • counter-terrorism • criticismcult of celebritycultural imperialismcultural implicationsdemocracydistractiondocumentary • DPRK • emotive manipulation • false flag • fear • fear of communism • fear of terrorism • free expression • Gangnam Style • genocidehalf-baked ideashistory and culture • hysterics • imperialism • indoctrination • interventionism • invented history • Just Do It • Korea • life in the West • likes • manufacturing consent • moralitynarcissismnationalism • neo-imperialist • Noam ChomskyNorth KoreaoppressionOprah WinfreyParis Hiltonpatriotismpolitical educationpropagandaPropaganda (2012)public relationsQuentin Tarantinoreality televisionreligion • religious consumerism • Richard Dawkins • Sabine (pseudonym) • salvation • September 11 2001shockingsmokescreensocialist realismSociety of the Spectacle (Guy Debord)South Koreaspectacle • Survivor (tv series) • terrorism • the one per cent • trust • Tyra Banks • unconscious desireswatching television

CONTRIBUTOR

David Reid
05 DECEMBER 2012

...then my phone went and made it art

Fig.1 CollegeHumor Staff "Look at this Instagram (Nickelback Parody)" uploaded 3 December 2012.
Fig.2 Nickelback (2005). "Photograph".

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2012 • add a filter • aestheticisationamateur photographerauthenticity of thingsbeachblurry • boobs • coffee foam • CollegeHumor • craft as conceptdecorationdigital image processingdocumentingduck • eggs benedict • family snapshotsfilter • fingernails • fortune cookie • garden gnome • humourInstagramiPhoneographylikeslive feedlo-fiLOLcatsmemeMichelangelo • my phone made it art • Nickelback • parodyparticipatory culturepenispopular culture • pretentious • pretentiousness • red eye • snapshots • Temple Run

CONTRIBUTOR

Simon Perkins
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