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06 DECEMBER 2011

Rushes Soho Shorts: short film competition

"We are a not–for–profit festival celebrating the wealth of talent working across all genres of short film including live action drama, documentary, animation, music video, and work that pushes boundaries including online or mobile content, title sequences, and idents.

The work of newcomers and established filmmakers is promoted by screening work at cinemas, screening rooms and cafes throughout Soho and London's West End. In conjunction with the competitive program [sic] we hold a large variety of debates and discussions on all aspects of media and filmmaking. The event program [sic] also builds in networking and case studies. Our aims are to provide an arena introducing creativity, new/established practitioners and those partners that can help assist in supporting and furthering people's ideas."

(Soho Shorts, 2011)



animation • Apple Store • arena • BAFTAcafescase studiescreativitydocumentarydrama • established practitioners • festivalfilm competitionfilmmakersfilmmakingident • live action drama • London • London West End • media production • mobile content • mobile filmmakingmusic videonetworking • new practitioners • not-for-profit • not-for-profit festival • online contentpushes boundaries • rushes • Rushes Soho Shorts • screening rooms • screening work at cinemas • short filmSoho • Soho Shorts • title sequence designUK


Simon Perkins
17 MAY 2011

Keeping Britain's special effects dream alive

"The country's reputation as the go–to Hollywood alternative was underlined at this year's Academy Awards when London–based Double Negative picked up the visual effects Oscar for its work on Inception.

The company, which has also been involved in the Harry Potter and Batman series, employs around 950 people at its headquarters in Soho.

Across the UK, approximately 5,000 people work in SFX post–production, according to the UK Screen Association.

But while business is currently booming, there are dark, computer–generated, clouds on the horizon.

A report, commissioned by the government and published earlier this year, delivered a worrying prognosis.

It warned that, while special effects was enjoying a rapid growth, the sector was also 'having to source talent from overseas because of skills shortages at home'.

The study, entitled Next Gen, concluded: 'That is mainly a failing of our education system – from schools to universities and it needs to be tackled urgently if we are to remain globally competitive.'

Part of the problem is the lack of awareness of the profession among young people, according to Paul Franklin, a visual effects supervisor and part of Double Negative's Oscar–winning team.

'There is not a huge amount of information available to them,' he told BBC News.

'Typically you tend to find that students who are seeking out courses in visual effects and film–making are the self motivated types who have gone out and found the information themselves.'

'It is something we work very hard at, but schools and colleges could be more aware about how a creative art education can be applied in the world of high–end modern digital media,' he said."

(BBC News, 14 May 2011)



Academy Award • accolade • American Academy of Motion Picture Arts and Sciences • AMPAS • Batmancomputer-generated • creative art education • creative careercreative economydesign curriculadesign disciplinedesign professiondigital mediaDouble Negativeeducation systemfilmmaking • globally competitive • Harry PotterHollywoodInception (2010) • lack of awareness • LondonNext Gen. reportOscar • Paul Franklin • post productionprofessional practiceSFXskills shortageSohospecial effectsstudentUK • UK Screen Association • VFX industriesvisual effects • visual effects supervisor


Simon Perkins
01 FEBRUARY 2005

SohoNet (an Enterprise Web)

"Founded in 1995 by a group of Soho–based post–production companies, Sohonet links many of the British film studios to London's post–production community. Sohonet also provides access to the Internet, and private wide–area links to other countries."


[Sohonet is an early example of a distrubted enterprise web.]



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