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14 JANUARY 2014

Moscow metro launches 'Squat to ride' Sochi promotion

"As part of the zealous promotion for Russia's upcoming Sochi Olympics spectacular, the Moscow metro is offering an alternative to its ticket machines and their queues. It is combining a keep–fit theme and making an attractive offer to commuters; get some gain from the pain and ride the train for free."

(Euronews, 08 November 2013)

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TAGS

2013advertising in public spacesawareness campaignawareness raisingcommutercreative advertising • Euronews • exercise • exercise machinehealth awareness • health promotion • keep-fit • Maria Kiseleva • metro • Moscow • Moscow Metro • obesityOlympic GamesOlympic Games 2014promotionpublic healthpublic spaceRussia • Russian Olympic Committee • Sochi 2014 Olympic • Sochi Olympics • sport • squat to ride • squats • ticket • ticket machine • ticket purchasingtrain station • train travel • Vystavochnaya station

CONTRIBUTOR

Simon Perkins
02 DECEMBER 2012

New Myspace: better all-in-one for social music playing and discovery

"Facebook may have won the social networking war, but Myspace is moving to a different battlefield under its new owner Specific Media, which acquired the site from News Corporation in June 2011.

After a period spent rebuilding Myspace from the ground up, the company published a teaser video on Vimeo in September – unveiled via tweet by co–investor Justin Timberlake – showing off a radically different design and an emphasis on music. ...

'The promise of discovery and sharing new, good music was never really fulfilled by other services out there,' says Tim. 'It's an unfulfilled promise that nobody ever really executed on.'

The new Myspace continues to compete with Facebook in some respects: artists create profiles on the site and post updates and content for their fans to watch, listen and share. But actually, its real competition is streaming music services like Spotify and Deezer."

(Stuart Dredge, 16 November 2012, The Guardian)

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TAGS

2011all in one placeall-in-oneanalytics • artist profiles • beta testing • Chris Vanderhook • comeback • Deezer • discovery and sharing • FacebookJustin Timberlake • licence fees • listening to musicmusic • music artists • music discovery • music industryMySpace • new music • new Myspace • News Corporation • playing music • rebuilding • sharing music • signed artists • social features • social networksocial networking • social networking features • Specific Media LLC • Spotifystartups • streaming music • streaming music service • ticket purchasing • unsigned artists • visual clutter • watch listen and share

CONTRIBUTOR

Simon Perkins
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