"The strengths of qualitative research methods lie in their usefulness for understanding the meaning and context of the phenomena studied, and the particular events and processes that make up these phenomena over time, in real-life, natural settings .When evaluating computer information systems, these contextual issues include social, cultural, organizational, and political concerns surrounding an information technology; the processes of information systems development, installation, and use (or lack of use); and how all these are conceptualized and perceived by the participants in the setting where the study is being conducted ."
(Bonnie Kaplan and Joseph A. Maxwell, p.31, 2005)
Kaplan, B. and J. Maxwell (2005). Qualitative Research Methods for Evaluating Computer Information Systems. Evaluating the Organizational Impact of Healthcare Information Systems. J. Anderson and C. Aydin. New York, Springer: 30-55.
"an effective physical connection is still absolutely imperative to brand success. Rather than assuming that the physical space is being hindered by the growth of digital activity, brands and designers are beginning to embrace the newer channels where consumers are choosing to spend their time and deliver a physical environment that adds value around these. Get the basic understanding of the 'new purpose' of the physical space right and the physical manifestation of the design will boom from there.
The key is to design interiors that can respond and morph with social and cultural shifts, so that the spaces become a form of 'cultural commentary', adding value to the popular activities of today's audiences. Above all, interior design must be approached in a way that ensures that the brand communicates a relevant message through this critical channel. This can be achieved by considering and responding to three key topics: cultural relevance, social context and technology integration."
(Lucy Johnston, Design Week)
Fig. "The Anthropologist", iloveretail.com
"Following Klein & Myers (1999), the foundation assumption for interpretive research is that knowledge is gained, or at least filtered, through social constructions such as language, consciousness, and shared meanings. In addition to the emphasis on the socially constructed nature of reality, interpretive research acknowledges the intimate relationship between the researcher and what is being explored, and the situational constraints shaping this process. In terms of methodology, interpretive research does not predefine dependent or independent variables, does not set out to test hypotheses, but aims to produce an understanding of the social context of the phenomenon and the process whereby the phenomenon influences and is influenced by the social context (Walsham, 1995)."
(Bruce H. Rowlands, 2005)
ISSN 1477-7029 81 ©Academic Conferences Ltd Reference this paper as: Rowlands B (2005) 'Grounded in Practice: Using Interpretive Research to Build Theory' The Electronic Journal of Business Research Methodology Volume 3 Issue 1, pp 81-92, available online at www.ejbrm.com
Klein, H., & Myers, M., (1999), 'A Set of Principals for Conducting and Evaluating Interpretive Field Studies in Information Systems', MIS Quarterly, Vol 23, No 1, pp 67-94.
Walsham, G., (1995), 'Interpretive Case Studies in IS Research: Nature and Method', European Journal of Information Systems, Vol 4. No 2, pp.74-81.
"The Fifth Dimension is an afterschool setting where collaborative learning is organized around computer game playing. Learning and cooperation in the Fifth Dimension are analyzed in the paper from the point of view of Activity Theory, a conceptual approach originating from Russian cultural-historical psychology. It is proposed that the mechanisms underlying the influence of social context on learning and development are mutual transformations between individual and collective activities. Three distinct phases of intersubjectivity 'life cycles' are identified: (1) external coordination of individual activities, (2) emerging group identity, and (3) transfer of group experience to individual activities. Implications of the study for design and evaluation of CSCL environments are discussed."
(Victor Kaptelinin and Michael Cole)
Anmol Madan, Ron Caneel & Alex Pentland
We propose a wearable system that uses machine perception to quantify a user's social context and propagate this information to others in the user's social network. The social context is evaluated for the user's instantaneous, face-to face interactions by evaluating proximity, collective speech features, head-movements, and galvanic skin responses. This information is then propagated to others within the user's social or work group who have pre-approved permission to 'patch in' to interesting conversations. We believe that propagation of social context will allow distant users to become better integrated into ongoing projects or discussions, and thus improve distance-separated social interaction, teamwork, and social networking.