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Which clippings match 'Billboard' keyword pg.2 of 4
21 OCTOBER 2012

Minority Report-style advertising billboards to target consumers

"Researchers at IBM have revealed they are working on technology which will lead to consumers being shown tailor made adverts that reflect their personal interests.

Digital advertising screens are already appearing in train stations, on bus stops and on the sides of buildings, but currently they only show generic adverts for a handful of products.

The new advertising hoardings will behave like those in the film Minority Report, starring Tom Cruise, in which Cruise's character is confronted with digital signs that call out his name as he walks through a futuristic shopping mall.

'John Anderton. You could use a Guinness right about now,' one billboard announces as he walks past.

IBM claims that its technology will help prevent consumers from being subjected to a barrage of irritating advertising because they will only be shown adverts for products that are relevant to them."

(Richard Gray, 01 August 2010, Science Correspondent for The Telegraph)

Fig.1 Uploaded by lucazambrelli on 9 Mar 2008

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CONTRIBUTOR

Simon Perkins
15 JULY 2012

The Cut Up Collective and their Cut Up Machine

"The Moustache Foundation is proud to present for its inaugural exhibition, CutUp Machine, a series of new works by the collective CutUp.

CutUp are an autonomous group linked by a shared desire to reorder the urban landscape through intervention and play. Incorporating film, collage and installation, CutUp's practice focuses largely on the creative potential of the street as a site for interventionist art and disruption.

Interested in the spaces of misinformation and miscommunication inherent in the everyday, CutUp aim to introduce disorder into daily existence by interrupting and re–appropriating established visual forms. Occurring both inside and outside the gallery, CutUp's billboard and bus stop works are created by slicing up an advert and reassembling the pieces into a newly ordered image."

(Jaguar Shoes Collective, 4 November 2005)

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TAGS

2005advertising • art collective • arts collective • autonomous group • billboardbus shelters • bus stop works • collagecut-up techniqueCutUp (collective) • CutUp Machine • daily existence • disorderdisruptionestablished visual formseveryday • exploring creative potential • inside the gallery • installation artinterruptingintervention and playinterventionist art • interventionist art and disruption • Jaguar Shoes Collective • landscape • miscommunication • misinformation • Moustache Foundation • new worksnewly ordered imageordering • outside the gallery • pattern • pieces • pixel • re-appropriating • reassembling • reorder the urban landscape • seriessignageslicedsliced-up billboardsslicing upspacesstreet • the street • UKurban landscapevisual artvisual spectacle

CONTRIBUTOR

Simon Perkins
23 NOVEMBER 2009

Anando Milk: visual effects in outdoor advertising

Credits: Advertiser/Client: Anando Milk; Product/Service: Anando Milk; Advertising Agency, City: McCann Erickson India, Mumbai; Country: India; Advertising Agency, City: McCann Erickson India, Mumbai; Country: India; Executive Creative Director: Prasoon Joshi; Creative Director: PK Anil; Copywriter: Prasad Venkatraman; Art Director: Kapil Tammal, Swati Goel, Roopra Sarbjit, Sandesh Kambli; Photographer: Shekawat HS

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TAGS

ad • AdMe Group • adsadvertadvertising • Anando Milk • archiveaward winnersbillboard • Coloribus • commercialscreative advertisingillusionIndiaLLCoutdoor advertisingperspective • print advertising • showcasevisual communicationvisual effectsvisualisation

CONTRIBUTOR

Simon Perkins
23 NOVEMBER 2009

McDonald's lenticular bus shelters

"DE Group and Impressions International collaborated on a project commissioned by DDB on behalf of McDonald's Australia.

McDonald's was looking for a stand–out advertising solution for bus shelters in order to promote its new ''McDonald's 24 hour store'' concept – as now several of them McDonald's are open 24/7, and the rest are open at least 18 hours a day.

The project imagined by DDB featured a flip effect based on 2 images: passers–by could see a young man yawning and then eating a hamburger...

The backlit billboards – 1,88*1,10 m – were produced using 15 LPI lenses (particularly suitable for a flip effect). The project lasted 3 weeks and finally 7 billboards were implemented in main centres throughout New Zealand."

(HumanEyes Technologies Ltd.)

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TAGS

24/7ad spaceadvertisinganimated adAotearoa New ZealandAustralasiaAustraliabillboardbus shelterscreative advertisingDDB • DE Group • flip effect • hamburger • HumanEyes • illusionlenticularlenticular imagerylenticular printingMcDonalds • McDonalds Australia • motionmotion designmovementperspective • Producer3D • tiredness • visual communicationvisual effectsvisualisation • yawn

CONTRIBUTOR

Simon Perkins
23 DECEMBER 2008

Skin cancer campaign using self-destructing paint designed to illustrate the dramatic effects of sun exposure

"BBDO Auckland разработало оригинальный креатив для клиники Shire Skin Cancer Clinic, которая занимается проблемами рака кожи в Австралии. Особая технология наружной рекламы, использующая выгорающие на солнце краски, позволила разбить кампанию на 2 флайта. Изначально на принтах изображены люди, принимающие солнечные ванны. Но уже через несколько дней краска выгорает, создавая впечатление, что персонажи сгорели на солнце. Слоган: 'Смотрите, как тысячи австралийцев умирают каждый год'."

(AdMe.ru)

[anti skin cancer billboard campaign was created by Colenso BBDO (New Zealand) in 2001 for Australia's Shire Skin Cancer Clinic. The billboards showed images of Australian's enjoying the sun beside the caption 'watch how a thousand Australians die every year'. The murals were painted with special self–destructing paint designed to illustrate the dramatic effects of sun exposure.]

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CONTRIBUTOR

Simon Perkins
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