"Google has begun testing extending its DoubleClick ad technology beyond desktop computers and mobile phones to billboards.
The company is trialing a method for premium billboard ads to bought programmatically — using DoubleClick's automated processes, rather than having to manually place an order with an outdoor advertising company upfront — for the first time. ...
The idea is that passers-by will see the most relevant ads for the time of day and location they are in. If the passing audience isn't the right one to show an ad to, then the technology opts not to serve an ad.
Google's trial began earlier this month in London and will run until November. The ads are being served to premium digital screens in transport, roadside locations, and city centers across the UK. Google has bought the advertising placements upfront and is using DoubleClick to decide which ads for which of its brands are most appropriate to serve at particular locations and to determine the best time of day to display them."
(Lara O'Reilly, 30 October 2015, Business Insider)
"There you are in the middle of the city, traffic all around, planes buzzing above and you notice a little boy on a giant screen pointing up. 'Look,' says the boy. And you look, and the on–screen boy is pointing at an actual plane flying in the sky. He knows its flight number, its destination. This is no joke. That is flight BA475 from Barcelona! He tracks its path with his little hand, and then, when the plane is gone, he dashes off. This is a British Airways display ad in London's Piccadilly Circus, and it's using to identify actual planes in the actual sky.
Digital billboards are stepping up their game. They are becoming . There's another stunning example at Euston Station (also in London) that shows a man furiously screaming at a woman who is clearly frightened. But you can help. If you have a cellphone, you can yank the man clear across the station, dragging him from screen to screen to screen until he's way on the other side of the terminal.
I've got one more. This time it's a fantasy experience available to anyone who steps into a marked spot in the middle of Victoria Station. (London's a happening place for billboard experimentation.) Once you're there, a holographic angel drops down from heaven and lands beside you. You can't see her in real space, but you and she are plainly visible on a screen that everybody in the station can see, and you are free to interact anyway you please."
(Robert Krulwich, 04 January 2014, NPR)
Charlotte Kates, a spokeswoman for seven Vancouver–based groups calling themselves the Palestine Awareness Coalition "said the images, which went up in Vancouver on Tuesday, show the steady occupation of Palestinian territory by Israel. The coalition got the idea for the 'Disappearing Palestine' campaign from similar ads that have run in American cities like New York, Seattle and San Francisco.
'We wanted to draw attention to and shed light on the ongoing human rights violations ... against Palestinians,' she said.
'The Canadian government has been such a strong voice in support of Israel ... so we think it's particularly important that people in Vancouver and other Canadian cities learn about what's happening in Palestine now and what's happened there historically.'
Jewish groups have declared strong opposition to the ads, which are displayed at a wall mural in a Vancouver SkyTrain station as well as on 15 buses, and have tried to have TransLink, a government agency, remove them."
(Kim Nursall, 28 August 2013, The Canadian Press)
"Researchers at IBM have revealed they are working on technology which will lead to consumers being shown tailor made adverts that reflect their personal interests.
Digital advertising screens are already appearing in train stations, on bus stops and on the sides of buildings, but currently they only show generic adverts for a handful of products.
The new advertising hoardings will behave like those in the film Minority Report, starring Tom Cruise, in which Cruise's character is confronted with digital signs that call out his name as he walks through a futuristic shopping mall.
'John Anderton. You could use a Guinness right about now,' one billboard announces as he walks past.
IBM claims that its technology will help prevent consumers from being subjected to a barrage of irritating advertising because they will only be shown adverts for products that are relevant to them."
(Richard Gray, 01 August 2010, Science Correspondent for The Telegraph)
Fig.1 Uploaded by lucazambrelli on 9 Mar 2008