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27 NOVEMBER 2012

U+MAG: an independent Brazilian digital magazine

"In some religions, one must be baptized in water for a new, sinless person to emerge. Maybe that can unfold, in different ways, for a magazine like U+MAG, which is created from scratch every three months, sinless and clean – as I've said in past issues. And in life, it's sometimes crucial to be born again, everyday. But there is a baptism inside this edition, and it happened through images by Lucas Bori and Fernando Mazza. They are responsible (together with Cassia Tabatini, Daniel Malva, Tiago Chediak and Hugo Toni) for the pictures that act as breathers within this issue, which marks a transition to a new phase for the magazine. It is now divided between online (exclusive stories regularly posted on our website), mobile (iPad, iPhone and Android) and print (print on demand is the future!). This issue of U+MAG is special for another reason: it's our anniversary edition (but without golden, celebratory caps) and also because it celebrates in an unconventional way and running from stereotypes what an emerging nation can show the world. In this issue's opening pages, Bruno Munari's quote is the perfect translation for what we want to convey. Things that make our lives interesting. It's not as if the magazine has a message such as 'Yes, we have Bananas, and they are the world's best'. It's much more than that: we present Brazilian imagery outside of the tourist package that's usually spread around, specially when the country concerned is about to host a World Cup and the Olympics. But we treat it all ironically (e.g. the story shot by Vitor Pickersgill, inspired by the carioca piriguetes, a term for local, shamelessly clad girls) and poetically (such as the Iemanja 2.0, beautifully impersonated by Thais Custodio). If we focused the whole issue on Brazil, however, we would be closing ourselves to the world. And it goes against our principles. That's why the stories shot by our foreign collaborators are indispensable for U+MAG's universe. They are essential for our formula to work out. Our exaggerated, bold and visually ever changing spirit will remain intact. The covers, on the other hand, will suffer a redesign in 2013. A preview of that process is the cover of our special collector's issue–all to value photography and imagery. Besides, fresh air is always appreciated. A special thanks for all who were part of U+MAG's history so far, and hello for all newcomers, who believe in our work and our philosophy."

(U+MAG, 2012)



2004 • a transition to a new phase • acid-free paper • Android OS • anniversary edition • bold • BrazilBrazilian • Brazilian imagery • Bruno Munari • carioca piriguetes • content formcreative people • digital magazine • emerging nation • exaggerated • exclusive online content • FIFA World Cup • HP Indigo digital press • independent publishersiPadiPhonemagazine • MagCloud • make our lives interesting • Olympicsprint on demandredesign • Rio 2016 • rising talents • stereotypes • tourist destination • U+MAG • verified recycled sources • visual communication • visual intact • web magazine • whats happening • whats next • whats past


Simon Perkins
21 NOVEMBER 2012

Discovery Through Design: The Foetus Project

"Brazilian design graduate Jorge Lopes Dos Santos has developed a way of making physical models of foetuses using data from ultrasound, CT and MRI scans.

He developed the project in collaboration with a paediatric cardiologist at Imperial College while studying on the Design Products MA course at London's Royal College of Art.

Jorge Lopes Dos Santos hopes the models, which are made using 3D printing techniques, can be used to train doctors and to help with emotional support for parents whose child may be born with deformities."

(Dezeen, 16 July 2009)



20093D printing3D visualisationabnormalityanatomybabybiomedical • born with deformities • Brazilian • CNPq • Conselho Nacional de Desenvolvimento • CT scan • deformity • Department of Design Products • design graduatedesign method • Design Products MA • digital healthdiscovery through design • emotional support • fetus • foetus • Imperial College Londoninsight through design • Jorge Lopes Dos Santos • Jorge Roberto Lopes Dos Santos • MRI • MRI scan • mutant • paediatric cardiologist • parentsPhD researchphysical modelsproduct designrapid prototypingrich descriptionRoyal College of Artscan • School of Architecture and Design • Ultrasound 3D • ultrasound scan • visual depictionvisual fidelityvisual representationvisualisation


Simon Perkins

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