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Which clippings match 'McCann Group' keyword pg.1 of 1
04 DECEMBER 2012

Vodafone Romania launches digital library at Bucharest metro

"Vodafone Romania, in collaboration with the local publishing house Humanitas, launched 'Biblioteca digitala Vodafone', a digital library that is accessible in a unique space located at the Piata Victoriei subway station in the capital Bucharest. ... At the Vodafone digital library, those interested in the service should scan the QR code placed on the book they are interested in. Users will thus be directed to the mobile website www.bibliotecapemobil.ro, where they can download a free version of the book in pdf, epub and audio formats. ... Data traffic within the mobile web site is free until 31 October for Vodafone Romania customers. Vodafone's digital library is available to the public until 31 October [2012].

The digital library has been developed in partnership with Humanitas and local subway company Metrorex and with the support of McCann Ericsson Romania."

(Telecompaper, 22 August 2012)

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TAGS

2012 • Biblioteca digitala Vodafone • Bucharest • digital booksdigital librarydigital storefront • Editura Humanitas • Ericsson Ltd • McCann Ericsson Romania • McCann Groupmetro station • Metrorex • Piata Victoriei • QR codesretail conceptsRomaniasubway stationtechnology convergencevirtual libraryvirtual storeVodafone

CONTRIBUTOR

Simon Perkins
20 NOVEMBER 2012

Dumb Ways to Die ad becomes surprise hit

"'Set fire to your hair, poke a stick at a grizzly bear ... Dumb ways to die ... dumb ways to die–ie–ie.' If the chorus isn't stuck in your head, it will be soon. Melbourne Metro Trains' darkly cute – and irksomely catchy – new ad for transport safety has gone viral, notching up a whopping 4.2 million YouTube views in less than a week. And nobody is more stunned by its success than the man behind the music, Sydneysider Ollie McGill. The Cat Empire keyboards player was commissioned to write the score to accompany lyrics to the McCann Group's new ad and has watched Facebook likes, Twitter shares and YouTube hits skyrocket as word of the animated video has spread like wildfire. ... In the ad, cartoon characters meet their ends in a number of colourful, sardonic ways, including a couple of nasty mishaps on train tracks, while the sweet chorus, 'dumb ways to die ... ' is instant earworm material."

(Daisy Dumas, 19 November 2012, Fairfax New Zealand Ltd.)

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TAGS

20122D animationadadvertisementanimated videoanimationAustraliabearblack humourcartooncartoon characters • catchy • character animationcomedydark comedy • darkly cute • deathdie • dumb • dumb ways to die • earworm • episodic structuregone viral • Horrible Histories • humouriTunesMcCann Groupmeet their endsMelbourne • Melbourne Metro Trains • mistakes to avoidmusic videonasty mishaps • Ollie McGill • parablepublic service announcementsafety • sardonic • songwriter • stupid deaths • The Cat Empire • traintrain station • train tracks • transport safety • Wahroonga

CONTRIBUTOR

Simon Perkins
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