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12 OCTOBER 2014

The Ulm School: designing the system rather than the object

"The Ulm School of Design was founded in 1953 by Inge Aicher–Scholl, Otl Aicher and Max Bill, with the main task of incorporate design into industry and to shape our material culture. In the post–war years, the process was marked by a crisis of values and resources, and this fact drove the Ulm School to re–think the meaning of creating forms in the contemporary world and to democratize the access to design. The exhibition explores the concept of 'system', related with a set of rationally components capable of generating an object, and also the systematic approach of the school, which included for the first time, the integration of science and art.

The importance of the Ulm School in the history of design comes from the strict methodology they imposed on project development. Focusing on an inter–disciplinary work and objective design analysis, it rejected design as an artistic activity and spread through industry to all walks of life. The school was recognized worldwide for its approach of focusing on the design of the system rather than the object."

(Ethel Baraona Pohl, 13 February 2012, Domus Magazine)

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1953 • 1972 Munich Olympics • access to design • Bilbao metro • Braun KM2 Multiwerk • communication analysis • communication problems • communication systems • construction systems • contemporary world • Design Hub Barcelona • design methodologydesign of the system rather than the objectDieter Rams • domestic products • Domus (magazine) • elementary objects • flexible products • furniture systems • Hans Gugelot • Hans Roericht • Herbert Lindinger • Inge Aicher-Scholl • integration of science and art • interchangeable elements • interdisciplinary working • Konrad Wachsmann • Lufthansa • material cultureMax Billmechanisation • methodological analysis • new approach • Nick Roericht • Norman Foster • objective design analysis • Otl Aicherpost-war eraprefabricationproject developmentsemiotics • simple systems • systematic approach • systems in electronics • tablewareUlm School of DesignWilhelm Wagenfeld

CONTRIBUTOR

Simon Perkins
04 OCTOBER 2013

Decoding BMW's You Know You Are Not The First

"The young woman's flawless skin is emphasizing the societal view of how perfection is what is considered beautiful and ideal. Her skin doesn't have a single blemish bruise, bump, or scar on it. Her makeup is very subtle and her cheeks have a slight rosy glow to them, giving her a very youthful appearance. The lack of jewelry is also making her look younger and more innocent and it is putting the focus solely on her bare flawless skin, this flawlessness is likely representing what one would get if they purchase one of their premium selection used BMW's, spotlessness in paint and interior.

Although BMW engages this image of innocence and flawlessness, there also appears to be a significant sexual message in this ad because the initial 'Innocent' image dissolves as you skim down the ad and see how the young woman's eye contact is directly with the camera, and it looks as if she is looking right into your eyes with a seductive expression. Her mouth also get a lot of attention as it appears to be slightly open, drawing your attention right to her full lips, 'open lips are used to suggest sexual excitement or passion'"

(Sonia Sidhu, 10 June 2012)

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2008advertising campaignArthur Berger • atypical • blondeBMWbranded commodities • car company • constructed meaningcultural normsdepictions of womeneye contact • flawlessness • Germanglobalisation of aspirationGreece • hair colour • innocenceinterpretation • media analysis • media criticismmedia textmouth • olive skin • paradigmatic analysis • partially unclothedperfection • print advertisement • seduction • semiotic approach • semioticssex objectsexual agency • sexual excitement • signification • skin tone • suggestive narratives • syntagmatic analysis • textual analysis • used car • virginity • visual symbolism • young woman • young women

CONTRIBUTOR

Simon Perkins
28 MAY 2013

Discourse analysis: a transdisciplinary field for studying text and talk

"Discourse analysis emerged as a new transdisciplinary field of study between the mid–1960s and mid–1970s in such disciplines as anthropology, ethnography, microsociology, cognitive and social psychology, poetics, rhetoric, stylistics, linguistics, semiotics, and other disciplines in the humanities and social sciences interested in the systematic study of the structures, functions, and processing of text and talk"

(Teun Adrianus van Dijk, p.109)

Teun Adrianus van Dijk (2002). Media contents The Interdisciplinary study of news as discourse. "A Handbook of Qualitative Methodologies for Mass Communication Research". N. W. Jankowski and K. B. Jensen, Routledge.

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anthropologycognitive psychologydiscourse analysisethnographyhandbookhumanities • Klaus Bruhn Jensen • linguisticsmass communication • mass communication research • microsociology • Nicholas Jankowski • Poeticsqualitative methodologiesresearchresearch methodsresearch resourcesrhetoricsemioticssocial psychologysocial sciencesstructures • stylistics • systematic study • talk • Teun Adrianus van Dijk • text and talk • textual analysis • transdisciplinary field

CONTRIBUTOR

Simon Perkins
06 NOVEMBER 2012

Design Principles and Practices: a knowledge community

SEVENTH INTERNATIONAL CONFERENCE ON DESIGN PRINCIPLES AND PRACTICES, Japan
Proposals for In–Person Presentations Due: 6 December 2012

"The International Conference on Design Principles and Practices, its associated design journals, the On Design Book Series and the Design News Blog are sites of discussion which explore the meaning and purpose of design. Participants in these forums also speaking in grounded ways about the task of design and the use of designed artifacts and processes. The Conference, Journal, Book Imprint and News Blog support a cross–disciplinary knowledge community, bringing together researchers, teachers and practitioners to discuss the nature and future of design. The resulting conversations weave between the theoretical and the empirical, research and application, market pragmatics and social idealism.

In professional and disciplinary terms, the conference, journals, book series and online media traverse a broad sweep to construct a transdisciplinary dialogue which encompasses the perspectives and practices of: anthropology, architecture, art, artificial intelligence, business, cognitive science, communication studies, computer science, cultural studies, design studies, education, e–learning, engineering, ergonomics, fashion, graphic design, history, information systems, industrial design, industrial engineering, instructional design, interior design, interaction design, interface design, journalism, landscape architecture, law, linguistics and semiotics, management, media and entertainment, psychology, sociology, software engineering, technical communication, telecommunications, urban planning and visual design–to name some of the design disciplines."

(Common Ground)

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2012academic journalanthropologyarchitectureartificial intelligencecognitive scienceCommon Ground (publishing) • communication studies • computer sciencecross-disciplinary knowledge communitycross-disciplinary researchcultural studiesdesign businessdesign disciplinedesign disciplinesdesign educationdesign history • design journals • design managementdesign practitioners • design purpose • design research • design researchers • design studies • design teachers • designed artefacts • e-learningempirical researchengineeringergonomicsfashion designfine artfuture of designgraphic designindustrial designindustrial engineeringinformation systemsinstructional designinteraction designinterface designinterior design • International Conference on Design Principles and Practices • journalismknowledge communitylandscape architecturelawlinguistics • market pragmatics • media and entertainment • professional contextpsychologysemiotics • social idealism • sociologysoftware engineering • technical communication • telecommunications • theoretical research • transdisciplinary dialogue • urban planningvisual design

CONTRIBUTOR

Simon Perkins
03 MAY 2012

Sandra Mardin's Lofidelica

"Lofidelica is a personal blog that I've been running since 2005, initially via blogspot and later migrated to tumblr. In the beginnings, I used the blog to post weekly playlists, reviews and posts related to my radio shows at Kanal 103 in Skopje, Macedonia. Thus, you're likely to stumble across some playlists in the archives of this blog (10/2009–10/2010). The radio show stopped running in 2010 after I moved to the UK.

Today, I use the blog to assemble my writing and projects across different platforms, as an online portfolio. Besides music, I also blog and reblog anything that interests me in culture, design, semiotics, trends, insight, advertising, research etc."

(Sandra Mardin)

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2005 • advertising blogging • blog • blog to assemble • blogger • Blogspot • design bloggingephemera • interests me in culture • Kanal 103 • Lofidelica • Macedonia • music blogging • music reviews • online portfoliopersonal blogplaylistradio showreblog • research blogging • semiotics • Skopje • trendsTumblrUK

CONTRIBUTOR

Simon Perkins
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