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03 DECEMBER 2013

Meetdraw: Dorset creative industries networking

"Meetdraw is a meeting of digital animals to talk about and share collective passions. For everyone, no matter what they do or what stage they are in their career. It's for us by us. At times aided by beer, we shall fuel creativity, ideas and inspiration in a relaxed informal and fun environment. ... We support the local (Dorset) creative economy and provide an independent, neutral and open platform for communication and development."

(Paul Seys, 7 December 2009)

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TAGS

2009advertising agenciesadvertising agency • Andy Brown • Ann Talboys • beer • Bella Lewis-Smith • Bright Blue Day (agency) • Caroline Sharp • Chris Robinson • collective passions • Createful (agency) • creative communitycreative economy • creative hub • creative industriescreative industries practitionercreative network • Crowd (agency) • David Ford • design consultancydesign industry • digital animals • digital solutions • digital talent • Dorset • Folk (agency) • fuel creativity • getting connected • industry leading • informal events • integrated agency • Jamie Sergeant • local businesseslocal creative communitylocal creative producerslocal designers • Luke Bonner • Matt Desmier • Meetdraw • meeting • meetupnetworking eventnetworking eventsnetworks of social interactionopen event • Paul Seys • Poole • professional designersprofessional gathering • promoting digital talent • Rad Dougall • Salad Creative (agency) • Simon Melaniphy • StudioWorks (agency) • The Emerge Group • The Healthcounter (online pharmacy) • Thinking Juice (agency) • Toby James Pestridge • Tom Wittlin • UKup and comersweb and related creative industries • Wise Old Uncle (designer)

CONTRIBUTOR

Bu Dmd
23 OCTOBER 2012

Small business marketing: tweeting globally, accessed locally

"SAN FRANCISCO – Three weeks after Curtis Kimball opened his crème brûlée cart in San Francisco, he noticed a stranger among the friends in line for his desserts. How had the man discovered the cart? He had read about it on Twitter.

For Mr. Kimball, who conceded that he 'hadn't really understood the purpose of Twitter,' the beauty of digital word–of–mouth marketing was immediately clear. He signed up for an account and has more than 5,400 followers who wait for him to post the current location of his itinerant cart and list the flavors of the day, like lavender and orange creamsicle.

'I would love to say that I just had a really good idea and strategy, but Twitter has been pretty essential to my success,' he said. He has quit his day job as a carpenter to keep up with the demand.

Much has been made of how big companies like Dell, Starbucks and Comcast use Twitter to promote their products and answer customers' questions. But today, small businesses outnumber the big ones on the free microblogging service, and in many ways, Twitter is an even more useful tool for them."

(Claire Cain Miller, 22 July 2009, New York Times)

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TAGS

ad budget • advertising and marketing • advertising strategy • being discovered • big companies • cart • Coca-Cola • Comcast • creme brulee cart • current location • Curtis Kimball • customers • Dell • desserts • digital word-of-mouth marketing • e-commerce business • fresh • itinerant cart • little-bitty store • little-bitty town • local businesslocal businesseslocalisationMcDonaldsmicroblogging • mom-and-pop shops • multiplatform marketers • New York Times • promote products • San Franciscoshopping behavioursmall businesssmall businesses • small-business owners • social mediaStarbucks • supersmall businesses • sushi restaurant • tactical engagementTweetDeckTwitter • Twitter followers • Twitter localisation • Umi (restaurant) • word of mouth • word-of-mouth • word-of-mouth promotion

CONTRIBUTOR

Simon Perkins
01 NOVEMBER 2009

Transition Towns in Aotearoa New Zealand

"Transition Towns initiatives are part of a vibrant, international grassroots movement that brings people together to explore how we–as communities – can respond to the environmental, economic and social challenges arising from climate change, resource depletion and an economy based on growth. We don't look for anyone to blame or anyone to save us, but believe our communities have within themselves the innovation and ingenuity to create positive solutions to the converging crises of our time. We believe in igniting and supporting local responses at any level and from anyone–and aim to weave them together into a coordinated action plan for change towards a lower energy lifestyle. By building local resilience, we will be able to collectively respond to whatever the future may bring in a calm, positive and creative way. And by remembering how to live within our local means, we can rediscover the spirit of community and a feeling of power, belonging and sharing in a world that is vibrant, just and truly sustainable."

(Transition Towns in New Zealand)

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TAGS

Aotearoa New Zealandchangeclimate changecollaborationcommoditycommunityconsumptiondesign intelligencedesign responsibilityecoecologicaleconomic challengesenergyengagementenvironmental challengesethics • grassroots community project • grassroots initiative • grassroots movement • greenlocallocal businesses • local community • local currency • oil crash • organic gardening • Otaki • peak oilpermaculture • power of community • protestresilienceself-sufficientsocial challengessustainability • Transition Movement • transition towns

CONTRIBUTOR

Simon Perkins
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