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Which clippings match 'Little-bitty Store' keyword pg.1 of 1
23 OCTOBER 2012

Small business marketing: tweeting globally, accessed locally

"SAN FRANCISCO – Three weeks after Curtis Kimball opened his crème brûlée cart in San Francisco, he noticed a stranger among the friends in line for his desserts. How had the man discovered the cart? He had read about it on Twitter.

For Mr. Kimball, who conceded that he 'hadn't really understood the purpose of Twitter,' the beauty of digital word–of–mouth marketing was immediately clear. He signed up for an account and has more than 5,400 followers who wait for him to post the current location of his itinerant cart and list the flavors of the day, like lavender and orange creamsicle.

'I would love to say that I just had a really good idea and strategy, but Twitter has been pretty essential to my success,' he said. He has quit his day job as a carpenter to keep up with the demand.

Much has been made of how big companies like Dell, Starbucks and Comcast use Twitter to promote their products and answer customers' questions. But today, small businesses outnumber the big ones on the free microblogging service, and in many ways, Twitter is an even more useful tool for them."

(Claire Cain Miller, 22 July 2009, New York Times)

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TAGS

ad budget • advertising and marketing • advertising strategy • being discovered • big companies • cart • Coca-Cola • Comcast • creme brulee cart • current location • Curtis Kimball • customers • Dell • desserts • digital word-of-mouth marketing • e-commerce business • fresh • itinerant cart • little-bitty store • little-bitty town • local businesslocal businesseslocalisationMcDonaldsmicroblogging • mom-and-pop shops • multiplatform marketers • New York Times • promote products • San Franciscoshopping behavioursmall businesssmall businesses • small-business owners • social mediaStarbucks • supersmall businesses • sushi restaurant • tactical engagementTweetDeckTwitter • Twitter followers • Twitter localisation • Umi (restaurant) • word of mouth • word-of-mouth • word-of-mouth promotion

CONTRIBUTOR

Simon Perkins
29 MAY 2009

KiosKiosK: free retail space for new creative businesses

"Designers Wayne and Gerardine Hemingway MBE have today called for budding creative entrepreneurs to come forward to sell their products from 'KiosKiosK' – an innovative 'pop up shop' that will provide free temporary retail space for start–up businesses in central London this summer.

The first KiosKiosK – designed by the Hemingways and supported by the Mayor of London and the London Sustainable Development Commission's London Leaders programme – will be housed for two months (July to September 2009) outside London's iconic City Hall. It will offer rent–free space for people with creative products to sell such as ceramics, artworks, creative gifts and fashion, helping new businesses with great ideas to get a stepup on the ladder to success.

It is hoped that low cost 'pop up' shops of this kind will provide a template for London and towns and cities across the UK by offering a helping hand for businesses that may be priced out of high cost, high street and prime retail locations. This will also help to support smaller, independent shops increasing consumer choices.

The Hemingways started the famous Red or Dead brand from low cost 'easy in, easy out' starter units at Camden and Kensington Markets and Affleck's Palace in Manchester, but believe it has now become increasingly difficult for start up creative businesses to find affordable retail space."

(KiosKiosK press release, 27 May 2009, UK)

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TAGS

2009 • affordable retail space • consumer choicecreative businessescreative entrepreneurs • creative gifts • creative products • easy in easy out • Gerardine Hemingway • great ideas • helping new businesses • independent shopskiosk • KiosKiosK • little-bitty store • London Sustainable Development Commission • pop-up shop • prime locations • Red or Dead • rent-free • retail spacesmall businessesstart-up business • temporary retail space • the high street • UK • Wayne Hemingway

CONTRIBUTOR

Simon Perkins
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