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Which clippings match 'Turbulence' keyword pg.1 of 1
10 MARCH 2014

Blowing in the Wind: metro station screen reacts to train arrival

"On behalf of Åkestam Holst and Apotek Hjärtat we modified one of Clear Channel's Play screens on Odenplans subway platform. The mission was to capture the effect of the turbulence from the train and make it look like the models hair on the screen was caught by the breeze.

To do this we needed to build a device that could be calibrated to sense the arrival of the train and not react to passing passengers. Using an ultra sonic sensor, connected to a Raspberry Pi and a local network socket, we connected our device to the screens computer where the film could be activated by the passing trains.

Stopp managed the shooting and post production of all video material used for the customized screen at Odenplan and all other Play screens around the subway.

A simple idea, well executed, that let us use existing technology in a new way. The installation was appreciated by the head of Clear Channel and as a result Apotek Hjärtat was offered to keep it live for five additional days, as a way for them to show the opportunities their screens can offer."

(STOPP/STHLM)

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TAGS

2014adadvertising in public spacesadvertising screens • Akestam Holst • apolosophy • Apotek • Apotek Hjartat • arriving train • breeze • caught by the breeze • Clear Channel • Clear Channel Play • digital billboardsdigital screenshair • hair product • hair tousled by the wind • interactive animations • interactive subway ad • local network socket • metro station • moving train • Odenplan • Odenplan metro station • passing trains • pharmacyrail advertisingrailway advertisingrailway stationRaspberry PiStockholm • STOPP (integrated production company) • subwaySwedentrain arrivaltrain stationturbulence • ultra sonic sensor • ultrasonic sensor

CONTRIBUTOR

Simon Perkins
22 OCTOBER 2012

Ars Electronica Festival: New Concepts for a New World

"THE BIG PICTURE is the theme of the [August 30 to September 3] 2012 Ars Electronica Festival ... Occupying the focal point is the effort to identify all–encompassing images that capture the world that's coming to be, Big Pictures that do justice to the progressive globalization and interrelatedness of our world, ones that capture its contradictions and flaws as well as ways in which people are coming together. By showcasing inspiring best–practice examples from art and science, this year's festival is a call for a new, open–minded way of considering the development of a viable vision of our future – how such a Big Picture ought to be composed and how it might become reality."

(Ars Electronica Festival, 2012)

Fig.1 work of Seiko Mikami "Desire of Codes"

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TAGS

2012Ars ElectronicaArs Electronica Festivalart and sciencebecoming • best practice examples • big picturesbrave new world • coming to be • coming togethercontradiction and changecultural transformationgenius of the individualglobal crisis • global political stage • global vision • global warmingglobalisationglobalised world • hesitation • humankind • interrelatedness • isolationism • it will be OK • junk heap • media art • media art festival • natural sciences • necessary changes • networked world • new epoch • open-minded • our future • overspecialised nerd • progressive globalisation • reflexive modernisation • scientific expert • scientific insightssocial changesocial networks • team player • The Big Picture • the futurethresholdturbulenceuncertain environmentsuncertainty • universal genius • visions of the futureworld politics • world religions

CONTRIBUTOR

Simon Perkins
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