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Which clippings match 'Graphic Illustration' keyword pg.1 of 1
03 MARCH 2015

Audi ad by Chris Curtis of Not To Scale

"This commercial for Audi Celebrates their amazing dominance of Le Mans. Despite showing the new coupe R18 car, Director Chris Curtis wanted to focus on their driver (Allan McNish) and the incredible physical feat it takes to drive at the top level in this world famous race. The music is composed by the very talented Chris Reed. Original presented in 3D stereoscopic, this is the 2D version of the version delivered for cinema and TV."

Directed by Chris Curtis for Not To Scale which "is an established production company and animation studio representing an evolving international roster of multi–disciplined film makers who place craft and digital animation techniques at the heart of what they do".

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TAGS

20142D • Allan McNish • Audiblack and whitecarcar ad • Chris Curtis • Chris Reed • day in the lifedesign agency • drawing back into the image • drawing into technique • drive • driver • drivinggraphic artgraphic illustration • Le Mans • monotonemotion graphics • Not To Scale (design agency) • physical feat • racecar • stereoscopic 3D • TV commercial • world famous race

CONTRIBUTOR

Simon Perkins
22 OCTOBER 2012

Timeline illustration of 1000 names of Sony Music artists since 1887

"Sony Music has unveiled a graphic installation documenting the company's 125 year musical history. Designed by Alex Fowkes, winner of Creative Review's 'One to Watch' in 2011, the Sony Music Timeline runs throughout the central atrium of Sony's open plan Derry Street offices.

The Installation features nearly 1000 names of artists signed to Sony Music and its affiliated labels from the foundation of Columbia Records in 1887 to the present day, including musical icons Elvis Presley, Jimi Hendrix, Bob Dylan, Bruce Springsteen, Janis Joplin, The Clash, Micheal Jackson and many many more.

Interspersed among the artist names are certain key developments in technology, musical formats and corporate history – from the invention of early recording cylinders to vinyl, cassette, CD, radio, MTV, the Sony Walkman, the iPod and the introduction of digital streaming services.

The work is organised by decade into 54 columns measuring over 2 meters tall and covering almost 150 square meters of wall space. It uses CNC cut vinyl as the sole medium for the whole installation.

Emma Pike, VP Industry Relations, who commissioned the piece said, 'The brief was to bring the inspiration of our music into the heart of our building and make our office space live and breathe our incredible musical legacy. Alex's beautiful graphics and illustrations do exactly that.'

Sony's partnership with Fowkes is set to continue as the Sony Music Timeline will grow each year with the addition of new artist names signed by the major.'"

(Sony Music, 2012)

Sony Music Timeline Process Video, Design & Art Direction: Alex Fowkes Photography & Video: Rob Antill, Music Production: Joseph Bird.

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125 years • 18872012 • Alex Fowkes • analogue and digital formatsBob DylanBruce SpringsteencassetteCD • Columbia Records • consumer electronicscorporate historyCreative Review (magazine)design innovation • developments in technology • digital streamingdigital technologyearly recording technologyElvis Presley • Emma Pike • graphic illustrationhistoryhistory of information technologyhistory of recording technologyinformation designiPod • Janis Joplin • Jimi Hendrix • Lex Media • Michael JacksonMTV • music artist • music artsmusic formatmusic history • musical legacy • Paul Sexton • pioneering technologyposter illustrationproduct designradio • recording cylinder • Rob AntillSonySony MusicSony Walkmantechnology convergenceThe Clashtimelapsetimelinevinyl record

CONTRIBUTOR

Simon Perkins
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