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Which clippings match 'Targeting Consumers' keyword pg.1 of 1
21 OCTOBER 2012

Minority Report-style advertising billboards to target consumers

"Researchers at IBM have revealed they are working on technology which will lead to consumers being shown tailor made adverts that reflect their personal interests.

Digital advertising screens are already appearing in train stations, on bus stops and on the sides of buildings, but currently they only show generic adverts for a handful of products.

The new advertising hoardings will behave like those in the film Minority Report, starring Tom Cruise, in which Cruise's character is confronted with digital signs that call out his name as he walks through a futuristic shopping mall.

'John Anderton. You could use a Guinness right about now,' one billboard announces as he walks past.

IBM claims that its technology will help prevent consumers from being subjected to a barrage of irritating advertising because they will only be shown adverts for products that are relevant to them."

(Richard Gray, 01 August 2010, Science Correspondent for The Telegraph)

Fig.1 Uploaded by lucazambrelli on 9 Mar 2008

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CONTRIBUTOR

Simon Perkins
13 FEBRUARY 2004

E-topia: The Future Of Cities In The Digital Age

"In Singapore, drivers are required to place a little electronic device on their dashboard. This device displays the amount of money that the driver has installed in a debit card that is placed in the device. At the same time, a number of streets in the city have electronic signs with pricing devices connected to them. The signs display how much it would cost to drive along a particular street at a particular time, with the prices being differentiated according to the vehicle one is driving. Consequently, a large truck would be charged differently than a small automobile. Also, one would be charged a much smaller amount for driving down a certain road in the middle of the night than at peak hours. The manner in which this electronic network works is that when a driver passes through these streets, he or she would pass under wireless radio censors that sense the passing vehicle and charge the debit card placed in the small device that is located on the vehicle's dashboard."
(Mitchell: E–topia – public lecture, Amman City Hall, February 26, 2000)

[This is part of Singapore's traffic congestion reduction initiative called Electronic Road Pricing Scheme (ERP).]

1). Bill Mitchell' "E–topia".

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