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Which clippings match 'Personal Interests' keyword pg.1 of 1
12 OCTOBER 2015

Social media platform affordances promote phatic communication

"Facebook, for example, encourages phatic communication through sociable add-ons like 'vampire bites', 'zombies', 'hot potatoes' and automating messages encouraging participation between friends in quizzes, film taste reviews and the like.[6] Furthermore, Facebook's new 'beacon' technology creates an environment where one's online purchases and interests get relayed to one's network of friends through automated communication. Twitter encourages phatic communication through the imposed limits of the medium itself. The 160 character limit for messages creates brevity in communication. The lack of a private messaging facility, promotes generic 'announcements' over dialogue or targeted conversation. "

(Vincent Miller, 2008, p.398)

[6] For example, a typical automated message such as ''Mr X' has challenged you to a movie quiz' suggests a personal invitation to compete. However, it is usually the case that if 'Mr X' has participated in a movie quiz, you will, by default, be automatically 'challenged' to the quiz, by virtue of being friends with 'Mr X'.

Miller, V. (2008). "New Media, Networking and Phatic Culture." Convergence: The International Journal of Research into New Media Technologies 14(4): 387–400.

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TAGS

2008 • activity patterns • announcements • automated communication • automated messagesbrevitycharacter limitconstant connection • conversation for its own sake • Facebookfriendship networks • generic announcements • grooming talking • hot potatoe • I share therefore I am • imposed limits • linguisticsmedium limitationonline activitiesonline followersperformativitypersonal interests • phatic communication • phatic communion • phatic expression • phatic speech • relationship communication • self-disclosureshare your interestssharing personal informationsharing platformshow and tellsmall talk • sociable add-on • social groomingsocial practices • social task • spectacular society • speech act • status updatethe mediumTwitterutterances • vampire bite • Vincent Miller • zombie

CONTRIBUTOR

Simon Perkins
21 OCTOBER 2012

Minority Report-style advertising billboards to target consumers

"Researchers at IBM have revealed they are working on technology which will lead to consumers being shown tailor made adverts that reflect their personal interests.

Digital advertising screens are already appearing in train stations, on bus stops and on the sides of buildings, but currently they only show generic adverts for a handful of products.

The new advertising hoardings will behave like those in the film Minority Report, starring Tom Cruise, in which Cruise's character is confronted with digital signs that call out his name as he walks through a futuristic shopping mall.

'John Anderton. You could use a Guinness right about now,' one billboard announces as he walks past.

IBM claims that its technology will help prevent consumers from being subjected to a barrage of irritating advertising because they will only be shown adverts for products that are relevant to them."

(Richard Gray, 01 August 2010, Science Correspondent for The Telegraph)

Fig.1 Uploaded by lucazambrelli on 9 Mar 2008

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CONTRIBUTOR

Simon Perkins
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