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Which clippings match 'Advertising Screens' keyword pg.1 of 1
07 NOVEMBER 2015

Google trials DoubleClick enabled virtual out-of-home advertising

"Google has begun testing extending its DoubleClick ad technology beyond desktop computers and mobile phones to billboards.

The company is trialing a method for premium billboard ads to bought programmatically — using DoubleClick's automated processes, rather than having to manually place an order with an outdoor advertising company upfront — for the first time. ...

The idea is that passers-by will see the most relevant ads for the time of day and location they are in. If the passing audience isn't the right one to show an ad to, then the technology opts not to serve an ad.

Google's trial began earlier this month in London and will run until November. The ads are being served to premium digital screens in transport, roadside locations, and city centers across the UK. Google has bought the advertising placements upfront and is using DoubleClick to decide which ads for which of its brands are most appropriate to serve at particular locations and to determine the best time of day to display them."

(Lara O'Reilly, 30 October 2015, Business Insider)

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TAGS

2015 • ad tech • ad technologyadvertising billboardsadvertising screensambient intelligenceautomated messagesbillboard • Business Insider Inc • Co:Collective (agency) • context awarenessdigital advertisingdigital advertising screensdigital billboardsdigital out-of-homedigital screensdigital signs • Essence (agency) • Euston Road • Google DoubleClick • Google Media Lab • GrandVisual • hypermediacyJCDecaux • London Waterloo Station • Ocean Outdoor • Old Street roundabout • OMD UK (agency) • OOH advertising • OOH media • OpenLoop • out of home advertising • out-of-home (OOH)outdoor advertising • Outdoor Plus • passer-bypervasive advertising • programmatic billboards • programmatic out-of-home advertisingproof of concept • R/GA (agency) • real-time advertising • Rubicon Project • Silicon Roundabout • Talon (agency) • targeted advertising • Tim Collier • TubeMogul • ubiquitous advertising • Vauxhall roundabout • virtual outdoor advertising • Xaxis

CONTRIBUTOR

Simon Perkins
10 MARCH 2014

Blowing in the Wind: metro station screen reacts to train arrival

"On behalf of Åkestam Holst and Apotek Hjärtat we modified one of Clear Channel's Play screens on Odenplans subway platform. The mission was to capture the effect of the turbulence from the train and make it look like the models hair on the screen was caught by the breeze.

To do this we needed to build a device that could be calibrated to sense the arrival of the train and not react to passing passengers. Using an ultra sonic sensor, connected to a Raspberry Pi and a local network socket, we connected our device to the screens computer where the film could be activated by the passing trains.

Stopp managed the shooting and post production of all video material used for the customized screen at Odenplan and all other Play screens around the subway.

A simple idea, well executed, that let us use existing technology in a new way. The installation was appreciated by the head of Clear Channel and as a result Apotek Hjärtat was offered to keep it live for five additional days, as a way for them to show the opportunities their screens can offer."

(STOPP/STHLM)

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TAGS

2014adadvertising in public spacesadvertising screens • Akestam Holst • apolosophy • Apotek • Apotek Hjartat • arriving train • breeze • caught by the breeze • Clear Channel • Clear Channel Play • digital billboardsdigital screenshair • hair product • hair tousled by the wind • interactive animations • interactive subway ad • local network socket • metro station • moving train • Odenplan • Odenplan metro station • passing trains • pharmacyrail advertisingrailway advertisingrailway stationRaspberry PiStockholm • STOPP (integrated production company) • subwaySwedentrain arrivaltrain stationturbulence • ultra sonic sensor • ultrasonic sensor

CONTRIBUTOR

Simon Perkins
10 MARCH 2014

Waterloo Motion: 40x3m, 6mm pixel high-definition screen spanning length of Waterloo station concourse

"Automotive giant Audi took a turn into the sign industry recently after serving as the launch partner of Waterloo Motion, the UK's largest indoor advertising screen that is located in London's Waterloo railway station"

(Rob Fletcher, 27 Feb 2014, SignLink)

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#AudiWaterloo • 2014 • ABC1 • advertisingadvertising in public spacesadvertising screensAudi • Audi Dashboard • BBH London • brand message • branded content • concourse • dashboarddigital billboardsdigital screensdigital signagedwell time • Grand Visual • high-definition screen • indoor advertising • JCDecaux • Kristian Dean • London • London Waterloo • Network Rail • on-screen conversations • One day in the life of Waterloo • rail advertisingrailway advertisingrailway station • real-time information • real-time visualisation • Spencer Berwin • train stationUK • Waterloo Motion • Waterloo station

CONTRIBUTOR

Simon Perkins
21 OCTOBER 2012

Minority Report-style advertising billboards to target consumers

"Researchers at IBM have revealed they are working on technology which will lead to consumers being shown tailor made adverts that reflect their personal interests.

Digital advertising screens are already appearing in train stations, on bus stops and on the sides of buildings, but currently they only show generic adverts for a handful of products.

The new advertising hoardings will behave like those in the film Minority Report, starring Tom Cruise, in which Cruise's character is confronted with digital signs that call out his name as he walks through a futuristic shopping mall.

'John Anderton. You could use a Guinness right about now,' one billboard announces as he walks past.

IBM claims that its technology will help prevent consumers from being subjected to a barrage of irritating advertising because they will only be shown adverts for products that are relevant to them."

(Richard Gray, 01 August 2010, Science Correspondent for The Telegraph)

Fig.1 Uploaded by lucazambrelli on 9 Mar 2008

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CONTRIBUTOR

Simon Perkins
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